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Products Make You Money, Systems Make You A Fortune
By May 21, 2012

One of the major things I have always concentrated on in all my businesses is creating systems. After first reading Michael Gerber’s book – The E-Myth, I was hooked. The penny dropped inside the business part of my brain. Good thing too because I’ve done very well out of business ...

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Get Out Of The Commodity Business By Developing A Unique Selling Proposition
By May 14, 2012

You know you’re marketing your business as a commodity when prospects start the conversation by asking you about price. Positioning yourself as a commodity and hence being shopped on price alone is a terrible position for a small business owner to be in. It’s soul crushing and this race to ...

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Where Are You Singing Now?
By May 7, 2012

Recently I was listening to an interview with Denis Waitley. The interviewer asked him what advice he would give someone to turn their life around and point them in the right direction. Denis answered with the following anecdote: “I had a UPS delivery guy tell me he always wanted to ...

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Walk Away From The 97%
By April 30, 2012

The 97% are expecting to get by doing as little as possible. They then wonder why they are in the situation they are in. Entrepreneurs are different. They take on responsibility and risk that most are simply unwilling to take on. Walk away from the 97% crowd. Don’t use their ...

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Crafting Your Elevator Pitch
By April 23, 2012

The 30 seconds that follows the “what do you do?” question is one of the most commonly wasted marketing opportunities. The retort is almost always self focused, unclear and often nonsensical. This is where many people reply with the most high sounding title they can get away with, as they ...

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Getting Unstuck
By April 16, 2012

Are you a victim of the next shiny object syndrome? There are so many great opportunities out there these days, it’s easy to be swayed by something new on a frequent basis. Everyone knows that success requires focused attention. Trouble is, it’s hard to maintain focus and easy to get ...

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Selling In 3 Easy Steps
By April 9, 2012

Simplifying concepts and processes is an art form, one which pays huge dividends. By reducing or removing complexity you create clarity and focus. Almost no other field has so much nonsense and complexity associated with it as selling does. There’s no real “trick” to it. We don’t need any voodoo ...

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How To Launch A New Product With A High Probability Of Success
By April 2, 2012

As business owners we want to have a very high probability of success when creating new products or services. Product creation is expensive and risky. A flop hurts. If it’s big enough it can even kill the business. Despite this, the product release process by most businesses is haphazard at ...

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What Is Direct Response Marketing?
By March 26, 2012

There are two major types of marketing strategies. The first is known as “image” marketing or “branding”. The goal of this type of advertising is to remind customers and prospects about your brand as well as the products and services you offer. The idea is that the more times you ...

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Can “Cloud Computing” Really Help Your Business?
By March 19, 2012

You may have heard of the term “cloud computing” – usually along with claims that it is set to revolutionise the way businesses use technology. In this article we’ll cover this trend and separate the hype from the reality. Traditionally when you ran a business, you also needed to run ...

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