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The Definition Of Marketing

The Definition Of Marketing

Here’s the simplest, most jargon-free, definition of marketing you’re ever likely to come across: If the circus is coming to town and you paint a sign saying ‘Circus Coming to the Showground Saturday’, that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the…

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What Is A Brand?

What Is A Brand?

There’s an enormous amount of confusion, especially among small businesses, as to what a brand is. A search on the Internet gives the following diverse range of answers: “It is the emotional and psychological relationship you have with your customers” “A type of product manufactured by a particular company under a particular name” “The name,…

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Stupid Marketing Strategies

Stupid Marketing Strategies

Much of the time we spend here is devoted to discussing strategies for rapid business growth through marketing. However I’ve found it’s just as important to learn from mistakes as it is to follow good advice. In this article I’ll outline three of the most common marketing blunders made by small and medium sized businesses.…

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Is Word Of Mouth Marketing Slowing Your Business Growth?

Is Word Of Mouth Marketing Slowing Your Business Growth?

Whenever I speak to business owners, the topic of conversation invariably turns to marketing. When I ask how they market themselves, “word of mouth” almost always comes up as the primary or only form of marketing they rely on. This used to shock me but now I’ve come to expect it. Whilst word of mouth…

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The Money Is In The Marketing

The Money Is In The Marketing

Whether you’re selling freshly baked bread, accounting services or IT support, the way you market yourself will have a dramatic impact on the clients you attract and the amount that you can charge for your services. It’s Not About The Product A commonly held belief is that “it’s all about the product” i.e. if you…

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Skyrocket Your Sales And Destroy Your Competitors With “The Risk Reversal Strategy”

Skyrocket Your Sales And Destroy Your Competitors With “The Risk Reversal Strategy”

It’s natural to always try and present your business in the most favourable light possible when marketing yourself. However this often leads to one of the most common marketing blunders – discussing only the positive aspects of doing business with you. Avoiding the elephant in the room – the risks associated with buying from you,…

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Target The Pain

Target The Pain

You’ve got a splitting headache. You open your medicine cabinet and start rifling through your museum of half used tablets, creams and vitamins only to realise you’re totally out of pain relief medication. So you rush down to your local pharmacy in the hope of getting the tablet that’s going to give you the relief…

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How To Name Your Product, Service or Business

How To Name Your Product, Service or Business

I’ve had “the naming discussion” with entrepreneurs many times. It usually goes like this – I’ll be asked for my opinion on a new name or several variations thereof for a new product, service or business venture. Then often follows an explanation of the name or names which are being considered. Title Should Equal Content…

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How To Get More Customers To Buy From You, More Easily Than You Ever Thought Possible (With “The Visible Target Technique”)

How To Get More Customers To Buy From You, More Easily Than You Ever Thought Possible (With “The Visible Target Technique”)

I passed high school mathematics, not because I understood any of it, but because my uncle kindly tutored me long enough and often enough to help me pass the final exam. Uncle Abe had a frequently used catch phrase to indicate there was a better way of doing something, “You’re not wrong but that doesn’t…

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Why Joint Ventures and Affiliate Marketing Should Be Part of Your Marketing Strategy

Why Joint Ventures and Affiliate Marketing Should Be Part of Your Marketing Strategy

If you’re like many savvy business owners, you’ve invested in various forms of marketing. Depending on your target market this could be print, direct mail, social media or search engine marketing. However it’s common for business owners to overlook less conventional strategies such as affiliate marketing and joint ventures. This can be a great strategy…

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