How To Get Things Done – Part 1

How To Get Things Done – Part 1

It amazes me how some people just have a knack for getting things done – they have an amazing bias for action. While others are still compiling a pros and cons list, they’ve already finished or are well on their way to finishing the task at hand. A wise man once said – you’ll always…

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How To Build Instant Rapport In Your Marketing

How To Build Instant Rapport In Your Marketing

So many times when I meet business owners in person I find their personality is completely different from the personality displayed in their marketing. Truth be told most display no personality in their marketing at all. The reason behind this is a perceived need to look “professional”. Their marketing is often bland, generic and if…

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The Science Of Goal Management

The Science Of Goal Management

There’s no end of articles, books and blogs on goal setting. It’s certainly a worthy topic and any entrepreneur worth their salt has spent a lot of time and energy on setting both personal and business goals. However rarely do I see much written about “goal management” i.e. what to do after you have set…

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Why Marketing Like A Large Company Will Kill Your Business

Why Marketing Like A Large Company Will Kill Your Business

In this article I’m going to reveal the absolute biggest mistake made by small business owners when it comes to marketing. I can’t overemphasise how widespread this problem is and it’s at the heart of why most small business marketing fails. If you’re a small business owner, you’ve no doubt given some thought to marketing…

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How To Have An Unlimited Marketing Budget

How To Have An Unlimited Marketing Budget

When spending money on marketing one of the following three things will occur: Your marketing fails (i.e. you make less in profit than you spent on your marketing expenses). You have no idea if your marketing was a success or failure because you don’t measure the results. Your marketing succeeds (i.e. you make more in…

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The Best Kept Secret Of The Rich – Leverage

The Best Kept Secret Of The Rich – Leverage

My wife was recently subtly pointing out little things around the house that needed doing, as wives often do on Saturday afternoons when they sense you’re about to reach for a cool drink and a bit of downtime. “Maybe you should get someone to come out and fix the silicon that’s coming off around the shower”,…

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You Are Not Your Customer

You Are Not Your Customer

I recently watched a movie (can’t remember the name) where the snooty head chef after reading one of the order tickets starts shouting at the waiting staff “NO MODIFICATIONS, NO SUBSTITUTIONS!”. Chef felt indignant that the unwashed masses were ruining his dishes which he considered perfect works of art. A famous chef may indeed have…

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The End Of SEO As We Know It

The End Of SEO As We Know It

I’ve always thought of Google as the all knowing, omnipresent computer onboard the starship USS Enterprise from Star Trek. Ask it any question and it instantly returns you the correct answer. Ask it to elaborate and it gives you all the relevant information. Except instead of asking it the coordinates of a Romulan vessel, we…

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Using Technology To Fight The Small Business Trust Bias

Using Technology To Fight The Small Business Trust Bias

Ask most people and they’ll tell you they despise dealing with large, dumb companies. Poor service, indifferent staff and out of touch management are hallmarks of large companies. Yet for some reason we keep dealing with them despite knowing that there are probably much better options out there. One of the biggest reasons behind this…

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Start With The End In Mind

Start With The End In Mind

Neil Armstrong once said, “You only have to solve two problems when going to the moon: first, how to get there; and second, how to get back. The key is don’t leave until you have solved both problems.” In the excitement of starting a business, it’s common to spend a lot of time thinking about…

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