How To Get A Competitive Advantage

How To Get A Competitive Advantage

Around the year 1900 there were 100,000 horses in New York. London in 1900 had 11,000 cabs, all horse-powered. There were also several thousand buses, each of which required 12 horses per day, for a total of more than 50,000 horses. In addition, there were countless carts, drays, and wains, all working constantly to deliver…

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Just Say No

Just Say No

Mama raised me to be helpful and obliging. As a kid that served me well. The pat on the head and warm praise of the words, “good boy” was it’s own reward. However in adult relationships this is known as being a doormat. In business it’s naivety and the road to failure and misery. Learning…

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How To Charge High Prices For Your Products And Services

How To Charge High Prices For Your Products And Services

How do you charge high prices for your products and services while having your customers thank you for it? In short by being remarkable. When given this answer, the first thing many business owners do is mutter under their breath something like, “easier said than done”. Perhaps it’s because being remarkable evokes visions of being…

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Why Does Your Business Exist?

Why Does Your Business Exist?

Many small businesses don’t have a reason to exist. Take away their name and logo from their website or other marketing material and you’d never know who they were. They could be any of the other businesses in their category. Their reason for existence is to survive and pay the bills of the owner who…

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Give Them What They Want But Also What They Need

Give Them What They Want But Also What They Need

In our last article we talked about the essential elements of crafting a good offer. As discussed in that article, the first step in crafting a good offer is to find out exactly what your market wants. Now I want to go deeper. When it comes to delivery of your product or service we need…

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Why Crappy Offers Are Killing Your Marketing And How To Craft An Irresistible Offer

Why Crappy Offers Are Killing Your Marketing And How To Craft An Irresistible Offer

One of the main reasons marketing campaigns fail is because the offer is lazy and poorly thought out. It’s something crappy and unexciting like 10% or 20% off. The offer is one of the most important parts of your marketing campaign and you need to spend much of your time and on energy on structuring…

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Uncover The Profits That Lie Hidden In Your Business

Uncover The Profits That Lie Hidden In Your Business

As business owners we sometimes don’t see ourselves within the bigger picture of our customer’s buying behaviour. We just see their interaction with us and market ourselves to acquire more and more customer interactions. There’s nothing wrong with that of course. But when we start to look at the bigger picture, we can start to…

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Clarifying Your Core Values

Clarifying Your Core Values

Every decision you make in your life and in your business is governed by your values. As business owners we sometimes forget that people buy from people – not from businesses. Customers and prospects are attracted to businesses and people within those businesses that have clear values that they identify with. Even more importantly, or…

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The Riches Are In the Niches

The Riches Are In the Niches

When I ask business owners who their target market is, many tend to respond with “everyone”. The translation is no one. In their zeal to acquire as many customers as possible, many business owners try to serve the widest market possible. This is a huge mistake. By narrowing down their target market, many business owners…

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Why You Should Immediately Fire Problem Customers

Why You Should Immediately Fire Problem Customers

Firing customers? That seems a very foreign concept to most business owners who are desperately trying to find new customers and new business. However not firing problem customers is likely costing you huge amounts of time, money and aggravation. You’ve likely heard that old business cliché, “the customer is always right”. I’m not too sure…

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