Category Archives: Marketing

Profit pulling lead generation strategies.

What Is A Good Response Rate?

What Is A Good Response Rate?

I’m often asked questions like, “What’s a good response rate for direct mail?” or “What kind of open rate should I expect when doing email marketing?”. The expectation is that I’ll give a numerical answer. Something like, “expect a 2% response rate from direct mail” or “expect a 20% open rate for email”. Usually these…

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Can An Ordinary Business Be Innovative?

Can An Ordinary Business Be Innovative?

Peter Drucker is famously quoted as saying that the two basic functions of every business are marketing and innovation. The word innovation often conjures up thoughts of high tech startups in Silicon Valley, biotech companies or engineering firms. The question often arises – can an ordinary business, that sells ordinary products be innovative? The answer…

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The Formula For Rapid Business Growth

The Formula For Rapid Business Growth

Einstein’s famous definition of insanity, “doing the same thing over and over again and expecting different results”, is well known but rarely acted upon. At the start of every new year people talk about “resolutions” with the hope that as the last digit of the date increments that things will magically become better. When they…

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Is Social Media Marketing A Waste Of Time?

Is Social Media Marketing A Waste Of Time?

With all the hype that surrounds “social media marketing”, you’d imagine it was a marketing cure-all. Many self proclaimed social media “gurus” would have you believe that social media is the future of all marketing and that if you’re not dedicating all or most of your marketing resources to social media, you’re a luddite who’ll…

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Building A Marketing Infrastructure

Building A Marketing Infrastructure

As a kid I used to watch the futuristic cartoon The Jetsons. I was sure by the time I grew up we’d all be riding around in flying cars. Well according to my wife I have yet to grow up but nevertheless many years later my primary form of transport remains terrestrial. Sure modern cars…

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Becoming A Voice Of Value

Becoming A Voice Of Value

With so many people and so many things competing for our attention, just keeping up with all that’s coming in can feel overwhelming. We may feel the need to keep up with it all to be properly informed and up-to-date. Certainly there’s a satisfaction in feeling like you’re across everything. Yet enormous chunks of time…

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Marketing On Purpose

Marketing On Purpose

I spend a lot of time each week looking through various local and national newspapers – not for articles but for advertisements. Having done this for several years, with very few exceptions, I’m absolutely amazed how boring, similar and useless most advertising is. The waste going on is staggering. Wasted money and wasted opportunity. Marketing…

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What Is A Minimum Viable Product?

What Is A Minimum Viable Product?

As an angel investor, I get to see many pitches, product prototypes and startups. One of the most difficult things I see is startups who have spent enormous amounts of money on product development, only to find out that there is no demand for their product – or that their product misses the mark and…

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Should You Use Humor In Your Marketing?

Should You Use Humor In Your Marketing?

They’ve been many occasions I’ve sat at my computer screen agonising over whether I should use some witty headline or just go for clarity and say exactly what I mean. Sometimes it’s a genuinely funny one liner, but more often than not it’s a lame play on words – the type that you roll your…

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How To Build Instant Rapport In Your Marketing

How To Build Instant Rapport In Your Marketing

So many times when I meet business owners in person I find their personality is completely different from the personality displayed in their marketing. Truth be told most display no personality in their marketing at all. The reason behind this is a perceived need to look “professional”. Their marketing is often bland, generic and if…

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