Category Archives: Marketing

Profit pulling lead generation strategies.

Why Marketing Like A Large Company Will Kill Your Business

Why Marketing Like A Large Company Will Kill Your Business

In this article I’m going to reveal the absolute biggest mistake made by small business owners when it comes to marketing. I can’t overemphasise how widespread this problem is and it’s at the heart of why most small business marketing fails. If you’re a small business owner, you’ve no doubt given some thought to marketing…

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How To Have An Unlimited Marketing Budget

How To Have An Unlimited Marketing Budget

When spending money on marketing one of the following three things will occur: Your marketing fails (i.e. you make less in profit than you spent on your marketing expenses). You have no idea if your marketing was a success or failure because you don’t measure the results. Your marketing succeeds (i.e. you make more in…

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You Are Not Your Customer

You Are Not Your Customer

I recently watched a movie (can’t remember the name) where the snooty head chef after reading one of the order tickets starts shouting at the waiting staff “NO MODIFICATIONS, NO SUBSTITUTIONS!”. Chef felt indignant that the unwashed masses were ruining his dishes which he considered perfect works of art. A famous chef may indeed have…

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The End Of SEO As We Know It

The End Of SEO As We Know It

I’ve always thought of Google as the all knowing, omnipresent computer onboard the starship USS Enterprise from Star Trek. Ask it any question and it instantly returns you the correct answer. Ask it to elaborate and it gives you all the relevant information. Except instead of asking it the coordinates of a Romulan vessel, we…

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How To Charge High Prices For Your Products And Services

How To Charge High Prices For Your Products And Services

How do you charge high prices for your products and services while having your customers thank you for it? In short by being remarkable. When given this answer, the first thing many business owners do is mutter under their breath something like, “easier said than done”. Perhaps it’s because being remarkable evokes visions of being…

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Why Does Your Business Exist?

Why Does Your Business Exist?

Many small businesses don’t have a reason to exist. Take away their name and logo from their website or other marketing material and you’d never know who they were. They could be any of the other businesses in their category. Their reason for existence is to survive and pay the bills of the owner who…

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Give Them What They Want But Also What They Need

Give Them What They Want But Also What They Need

In our last article we talked about the essential elements of crafting a good offer. As discussed in that article, the first step in crafting a good offer is to find out exactly what your market wants. Now I want to go deeper. When it comes to delivery of your product or service we need…

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Why Crappy Offers Are Killing Your Marketing And How To Craft An Irresistible Offer

Why Crappy Offers Are Killing Your Marketing And How To Craft An Irresistible Offer

One of the main reasons marketing campaigns fail is because the offer is lazy and poorly thought out. It’s something crappy and unexciting like 10% or 20% off. The offer is one of the most important parts of your marketing campaign and you need to spend much of your time and on energy on structuring…

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Uncover The Profits That Lie Hidden In Your Business

Uncover The Profits That Lie Hidden In Your Business

As business owners we sometimes don’t see ourselves within the bigger picture of our customer’s buying behaviour. We just see their interaction with us and market ourselves to acquire more and more customer interactions. There’s nothing wrong with that of course. But when we start to look at the bigger picture, we can start to…

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The Riches Are In the Niches

The Riches Are In the Niches

When I ask business owners who their target market is, many tend to respond with “everyone”. The translation is no one. In their zeal to acquire as many customers as possible, many business owners try to serve the widest market possible. This is a huge mistake. By narrowing down their target market, many business owners…

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