Category Archives: Marketing

Profit pulling lead generation strategies.

What Is Emotional Direct Response Copywriting?

What Is Emotional Direct Response Copywriting?

In our previous article on direct response marketing we touched on the fact that this type of marketing uses very different copywriting techniques. It uses copy which is designed to push the emotional hot buttons of the target audience. Rather than using the conventional, boring, “professional” sounding copy, it uses copy that is like a…

Continue Reading →

Products Make You Money, Systems Make You A Fortune

Products Make You Money, Systems Make You A Fortune

One of the major things I have always concentrated on in all my businesses is creating systems. After first reading Michael Gerber’s book – The E-Myth, I was hooked. The penny dropped inside the business part of my brain. Good thing too because I’ve done very well out of business systems. In fact this is…

Continue Reading →

Get Out Of The Commodity Business By Developing A Unique Selling Proposition

Get Out Of The Commodity Business By Developing A Unique Selling Proposition

You know you’re marketing your business as a commodity when prospects start the conversation by asking you about price. Positioning yourself as a commodity and hence being shopped on price alone is a terrible position for a small business owner to be in. It’s soul crushing and this race to the bottom is bound to…

Continue Reading →

Walk Away From The 97%

Walk Away From The 97%

The 97% are expecting to get by doing as little as possible. They then wonder why they are in the situation they are in. Entrepreneurs are different. They take on responsibility and risk that most are simply unwilling to take on. Walk away from the 97% crowd. Don’t use their excuses, don’t read what they…

Continue Reading →

Crafting Your Elevator Pitch

Crafting Your Elevator Pitch

The 30 seconds that follows the “what do you do?” question is one of the most commonly wasted marketing opportunities. The retort is almost always self focused, unclear and often nonsensical. This is where many people reply with the most high sounding title they can get away with, as they feel the inquirer’s judgement of…

Continue Reading →

Selling In 3 Easy Steps

Selling In 3 Easy Steps

Simplifying concepts and processes is an art form, one which pays huge dividends. By reducing or removing complexity you create clarity and focus. Almost no other field has so much nonsense and complexity associated with it as selling does. There’s no real “trick” to it. We don’t need any voodoo or magic to sell our…

Continue Reading →

How To Launch A New Product With A High Probability Of Success

How To Launch A New Product With A High Probability Of Success

As business owners we want to have a very high probability of success when creating new products or services. Product creation is expensive and risky. A flop hurts. If it’s big enough it can even kill the business. Despite this, the product release process by most businesses is haphazard at best. Often it looks something…

Continue Reading →

What Is Direct Response Marketing?

What Is Direct Response Marketing?

There are two major types of marketing strategies. The first is known as mass marketing or “branding”. The goal of this type of advertising is to remind customers and prospects about your brand as well as the products and services you offer. The idea is that the more times you run ads from your brand,…

Continue Reading →

The Two Questions On The Mind Of Your Prospect That Will Make Or Break The Sale

The Two Questions On The Mind Of Your Prospect That Will Make Or Break The Sale

Many new businesses take the approach of expecting sales to happen by the mere fact that they exist. Some open a physical store, others open a website and expect sales to just start rolling in. Their marketing strategy is hope. And sure they may make a small number of sales just by virtue of being…

Continue Reading →

The Most Dangerous Number

The Most Dangerous Number

I’m here to warn you about the most dangerous number in your business. No this is not about numerology or some woo-woo nonsense like that. I’m talking about a number that makes businesses brittle. That is the number 1. Does your business have only one source of leads? One major supplier? One major customer? Rely…

Continue Reading →

Page 4 of 5