Category Archives: Marketing

Profit pulling lead generation strategies.

Don’t Make This Fatal Sales Mistake

Don’t Make This Fatal Sales Mistake

So I drop into my local BMW dealership/service centre to checkout an error message I’m getting on the car’s computer system. A few minutes later the service clerk emerges after the garage had made a couple of small adjustments. “It’s all sorted”, he goes on to explain the problem with some technical car jargon. I…

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Time Is NOT Money

Time Is NOT Money

As an entrepreneur, sometimes it’s easy to get into the trap of focusing on making money rather than on delivering value. Making money and delivering value are often confused because they often go together. It’s important to remember that as entrepreneurs we get paid for bringing value to the market. Sure it takes time to…

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You’re Leaving Money On The Table – 3 Strategies To Get It Back

You’re Leaving Money On The Table – 3 Strategies To Get It Back

Setting price on your products or services is one of the weightiest decisions you’ll make in your business. It will touch every part of your business from the financials to how you are perceived in the market place. Yet often scant attention is paid to the psychology and marketing potential of price. More often than…

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The Simple But Powerful Marketing Ninja Move You Should Immediately Implement In Your Business

The Simple But Powerful Marketing Ninja Move You Should Immediately Implement In Your Business

>After spending an evening with my parents-in-law (enough said), I was driving home, looking forward to a nice relaxing end to my Saturday night when I heard those dreaded words from my wife, “Let’s stop off at the supermarket, I just need to pickup a couple of things”. I groaned and pulled into the car…

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The ‘Secret’ Marketing Strategy That Will Guarantee Your Business Success If You Use It, Or Kill Your Business If You Don’t

The ‘Secret’ Marketing Strategy That Will Guarantee Your Business Success If You Use It, Or Kill Your Business If You Don’t

There’s a secret marketing strategy I’ve seen over the years that makes and breaks more businesses than any other. The reason I say it’s ‘secret’ is not because no one knows about it but because hardly any one does it. Yet it’s so important that it can make or break your business. It’s the difference…

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Start With Education, Not Motivation

Start With Education, Not Motivation

Personal development to many people is all about “motivation”. It’s true motivation, which feeds action, is a huge part of the success equation. However the tired old “motivational speaker” cliché has run its course. Real personal development begins with education not motivation. If you take an idiot and you motivate him, all you have is…

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The Two Activities Of Every Successful Business

The Two Activities Of Every Successful Business

The two make or break activities in every business is innovation and marketing. Pretty much everything else you do in your business is a commodity, which can (and often should) be outsourced or delegated. Your time as a business owner is extremely scarce and valuable. As such you should be laser focused on the two…

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