Category Archives: Mindset

Things get better when YOU get better.

The Money Is In The Marketing

The Money Is In The Marketing

Whether you’re selling freshly baked bread, accounting services or IT support, the way you market yourself will have a dramatic impact on the clients you attract and the amount that you can charge for your services. It’s Not About The Product A commonly held belief is that “it’s all about the product” i.e. if you…

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Skyrocket Your Sales And Destroy Your Competitors With “The Risk Reversal Strategy”

Skyrocket Your Sales And Destroy Your Competitors With “The Risk Reversal Strategy”

It’s natural to always try and present your business in the most favourable light possible when marketing yourself. However this often leads to one of the most common marketing blunders – discussing only the positive aspects of doing business with you. Avoiding the elephant in the room – the risks associated with buying from you,…

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Can An Ordinary Business Be Innovative?

Can An Ordinary Business Be Innovative?

Peter Drucker is famously quoted as saying that the two basic functions of every business are marketing and innovation. The word innovation often conjures up thoughts of high tech startups in Silicon Valley, biotech companies or engineering firms. The question often arises – can an ordinary business, that sells ordinary products be innovative? The answer…

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The Formula For Rapid Business Growth

The Formula For Rapid Business Growth

Einstein’s famous definition of insanity, “doing the same thing over and over again and expecting different results”, is well known but rarely acted upon. At the start of every new year people talk about “resolutions” with the hope that as the last digit of the date increments that things will magically become better. When they…

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Becoming A Voice Of Value

Becoming A Voice Of Value

With so many people and so many things competing for our attention, just keeping up with all that’s coming in can feel overwhelming. We may feel the need to keep up with it all to be properly informed and up-to-date. Certainly there’s a satisfaction in feeling like you’re across everything. Yet enormous chunks of time…

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What Is A Minimum Viable Product?

What Is A Minimum Viable Product?

As an angel investor, I get to see many pitches, product prototypes and startups. One of the most difficult things I see is startups who have spent enormous amounts of money on product development, only to find out that there is no demand for their product – or that their product misses the mark and…

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How To Get Things Done – Part 2

How To Get Things Done – Part 2

Our last article began a two-part series on how to get things done. In this article we conclude our “best of” list for high performance and productivity. Combined, this two-part series of articles can be thought of as a blueprint for how high performance people think and work. I’ve always believed and personally experienced that…

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How To Get Things Done – Part 1

How To Get Things Done – Part 1

It amazes me how some people just have a knack for getting things done – they have an amazing bias for action. While others are still compiling a pros and cons list, they’ve already finished or are well on their way to finishing the task at hand. A wise man once said – you’ll always…

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The Science Of Goal Management

The Science Of Goal Management

There’s no end of articles, books and blogs on goal setting. It’s certainly a worthy topic and any entrepreneur worth their salt has spent a lot of time and energy on setting both personal and business goals. However rarely do I see much written about “goal management” i.e. what to do after you have set…

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The Best Kept Secret Of The Rich – Leverage

The Best Kept Secret Of The Rich – Leverage

My wife was recently subtly pointing out little things around the house that needed doing, as wives often do on Saturday afternoons when they sense you’re about to reach for a cool drink and a bit of downtime. “Maybe you should get someone to come out and fix the silicon that’s coming off around the shower”,…

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