Category Archives: Technology

Leverage and scale through strategic use of technology.

How Smart Entrepreneurs Use Technology

How Smart Entrepreneurs Use Technology

My wife and I were recently dining at one of our favourite restaurants. The food there is great, the staff are courteous and helpful and the location is spectacular – right on the beach. On a cold night they have a log wood fireplace going which really adds to the atmosphere. We’ve been dining there…

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The End Of SEO As We Know It

The End Of SEO As We Know It

I’ve always thought of Google as the all knowing, omnipresent computer onboard the starship USS Enterprise from Star Trek. Ask it any question and it instantly returns you the correct answer. Ask it to elaborate and it gives you all the relevant information. Except instead of asking it the coordinates of a Romulan vessel, we…

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Using Technology To Fight The Small Business Trust Bias

Using Technology To Fight The Small Business Trust Bias

Ask most people and they’ll tell you they despise dealing with large, dumb companies. Poor service, indifferent staff and out of touch management are hallmarks of large companies. Yet for some reason we keep dealing with them despite knowing that there are probably much better options out there. One of the biggest reasons behind this…

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How To Get A Competitive Advantage

How To Get A Competitive Advantage

Around the year 1900 there were 100,000 horses in New York. London in 1900 had 11,000 cabs, all horse-powered. There were also several thousand buses, each of which required 12 horses per day, for a total of more than 50,000 horses. In addition, there were countless carts, drays, and wains, all working constantly to deliver…

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Can “Cloud Computing” Really Help Your Business?

Can “Cloud Computing” Really Help Your Business?

You may have heard of the term “cloud computing” – usually along with claims that it is set to revolutionise the way businesses use technology. In this article we’ll cover this trend and separate the hype from the reality. Traditionally when you ran a business, you also needed to run a bunch of computer systems…

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Making Technology Your Slave

Making Technology Your Slave

One of the most disturbing trends I have seen over the past few years, is people allowing technology to dominate their lives, waste their time and allow themselves to effectively develop a learned attention deficit disorder. Email has a special place in this discussion. People are treating email as a real-time communications tool, reacting to…

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