What Is Direct Response Marketing?

What Is Direct Response Marketing?

There are two major types of marketing strategies. The first is known as mass marketing or “branding”. The goal of this type of advertising is to remind customers and prospects about your brand as well as the products and services you offer. The idea is that the more times you run ads from your brand,…

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Can “Cloud Computing” Really Help Your Business?

Can “Cloud Computing” Really Help Your Business?

You may have heard of the term “cloud computing” – usually along with claims that it is set to revolutionise the way businesses use technology. In this article we’ll cover this trend and separate the hype from the reality. Traditionally when you ran a business, you also needed to run a bunch of computer systems…

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The Two Questions On The Mind Of Your Prospect That Will Make Or Break The Sale

The Two Questions On The Mind Of Your Prospect That Will Make Or Break The Sale

Many new businesses take the approach of expecting sales to happen by the mere fact that they exist. Some open a physical store, others open a website and expect sales to just start rolling in. Their marketing strategy is hope. And sure they may make a small number of sales just by virtue of being…

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The Most Dangerous Number

The Most Dangerous Number

I’m here to warn you about the most dangerous number in your business. No this is not about numerology or some woo-woo nonsense like that. I’m talking about a number that makes businesses brittle. That is the number 1. Does your business have only one source of leads? One major supplier? One major customer? Rely…

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Don’t Make This Fatal Sales Mistake

Don’t Make This Fatal Sales Mistake

So I drop into my local BMW dealership/service centre to checkout an error message I’m getting on the car’s computer system. A few minutes later the service clerk emerges after the garage had made a couple of small adjustments. “It’s all sorted”, he goes on to explain the problem with some technical car jargon. I…

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Time Is NOT Money

Time Is NOT Money

As an entrepreneur, sometimes it’s easy to get into the trap of focusing on making money rather than on delivering value. Making money and delivering value are often confused because they often go together. It’s important to remember that as entrepreneurs we get paid for bringing value to the market. Sure it takes time to…

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Eliminating The Bottleneck In Your Business – YOU

Eliminating The Bottleneck In Your Business – YOU

If you’re in business or planning to start a business then this might be some of the most important information you’ll ever read. In our last article we talked about the importance of systems. If you didn’t have a chance to read it then here’s the link. Look, implementing systems in your business is vital…

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Why A Lack Of Systems Is Stunting Your Business Growth And Costing You A Fortune

Why A Lack Of Systems Is Stunting Your Business Growth And Costing You A Fortune

In this article we’re going to have a look at business systems. This is by far the most overlooked aspect of running a successful business. We’ll look at what they are, why need them and how they can help you build massive value in your business. What Are Business Systems? In short, business systems start…

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You’re Leaving Money On The Table – 3 Strategies To Get It Back

You’re Leaving Money On The Table – 3 Strategies To Get It Back

Setting price on your products or services is one of the weightiest decisions you’ll make in your business. It will touch every part of your business from the financials to how you are perceived in the market place. Yet often scant attention is paid to the psychology and marketing potential of price. More often than…

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The Simple But Powerful Marketing Ninja Move You Should Immediately Implement In Your Business

The Simple But Powerful Marketing Ninja Move You Should Immediately Implement In Your Business

>After spending an evening with my parents-in-law (enough said), I was driving home, looking forward to a nice relaxing end to my Saturday night when I heard those dreaded words from my wife, “Let’s stop off at the supermarket, I just need to pickup a couple of things”. I groaned and pulled into the car…

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