The ‘Secret’ Marketing Strategy That Will Guarantee Your Business Success If You Use It, Or Kill Your Business If You Don’t

The ‘Secret’ Marketing Strategy That Will Guarantee Your Business Success If You Use It, Or Kill Your Business If You Don’t

There’s a secret marketing strategy I’ve seen over the years that makes and breaks more businesses than any other. The reason I say it’s ‘secret’ is not because no one knows about it but because hardly any one does it. Yet it’s so important that it can make or break your business. It’s the difference…

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The Three Steps To Business And Personal Success

The Three Steps To Business And Personal Success

In our previous article we talked about persistence being the most important trait of successful entrepreneurs. However while persistence is vital, it alone is not enough – you need a methodology for business and personal success, and in summary here it is: Decide Do Measure Rinse and repeat This is a simple and reliable methodology,…

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The Most Important Trait Of Successful Entrepreneurs

The Most Important Trait Of Successful Entrepreneurs

If last year was one you’d rather forget then I have some good news for you – it’s history. A new year is here and with a new year comes new possibilities. But there’s a caveat – if you continue to do what you’ve always done, you’ll continue to get the same results you’ve always…

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Start With Education, Not Motivation

Start With Education, Not Motivation

Personal development to many people is all about “motivation”. It’s true motivation, which feeds action, is a huge part of the success equation. However the tired old “motivational speaker” cliché has run its course. Real personal development begins with education not motivation. If you take an idiot and you motivate him, all you have is…

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Why Most Small Businesses Fail

Why Most Small Businesses Fail

The statistics vary on exactly what percentage of businesses fail within the first 5 years. Some estimates put it as high as 90%. However I’ve never seen this statistic being quoted at anything less than 50%. That means that if we’re being super-optimistic you have a 50/50 chance of still having your doors open after…

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Making Technology Your Slave

Making Technology Your Slave

One of the most disturbing trends I have seen over the past few years, is people allowing technology to dominate their lives, waste their time and allow themselves to effectively develop a learned attention deficit disorder. Email has a special place in this discussion. People are treating email as a real-time communications tool, reacting to…

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The Two Activities Of Every Successful Business

The Two Activities Of Every Successful Business

The two make or break activities in every business is innovation and marketing. Pretty much everything else you do in your business is a commodity, which can (and often should) be outsourced or delegated. Your time as a business owner is extremely scarce and valuable. As such you should be laser focused on the two…

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