The Definition Of Marketing

The Definition Of Marketing

Here’s the simplest, most jargon-free, definition of marketing you’re ever likely to come across:

If the circus is coming to town and you paint a sign saying ‘Circus Coming to the Showground Saturday’, that’s advertising.

If you put the sign on the back of an elephant and walk it into town, that’s promotion.

If the elephant walks through the mayor’s flower bed and the local newspaper writes a story about it, that’s publicity.

And if you get the mayor to laugh about it, that’s public relations.

If the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that’s sales.

And if you planned the whole thing, that’s marketing.

Connect with Allan Dib on Google+


  • Bryan Ayala

    Reply Reply June 21, 2014

    That was great!!

  • Dengere

    Reply Reply June 26, 2014

    So much said in so few words!

  • Kirk

    Reply Reply August 4, 2014

    This is a great article! Very insightful

  • Litsa

    Reply Reply September 23, 2014

    Excellent – that was fun to read!

  • Angela

    Reply Reply March 18, 2015

    Some great articles here.

Leave A Response

* Denotes Required Field