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Successwise

The 1-Page Marketing Plan Book

HERE, YOU'LL FIND ADDITIONAL RESOURCES FROM THE 1-PAGE MARKETING PLAN AUDIOBOOK

START WITH THE FREE 1-PMP CANVAS — THE EASIEST, FASTEST WAY TO MAP OUT YOUR MARKETING STRATEGY.

Chapter 2 Resources:

Visual element from chapter 2 – Coffee Art

Chapter 2 visual elements

Here you’ll find a list of hundreds of the best headlines ever written. Use these and adapt them for use in your own marketing campaign.

Visual element from chapter 2 – Who do people blame?

Who do you blame for cost-of-living pressure?

Chapter 4 Resources:

Visual element from chapter 4 – The market for your product or service

What percentage of your target audience is ready to buy today?

Chapter 5 Resources:

Visual element from chapter 5 – The lead nurturing ladder

Irresistible Lead Nurturing Model

Chapter 6 Resources:

Watch the Joshua Bell social experiment below:

Chapter 7 Resources:

Watch the Blendtec mad scientist blend an iPhone below:

Visual element from chapter 7 – poster on restaurant men’s room wall

A Restaurant Menu

Visual element from chapter 7 – Show Gel Packaging

How to use storytelling in your business

Visual element from chapter 7 – Allan’s McDonald’s Badge

Allan McDonalds name tag

Chapter 8 Resources:

Download a transcription of Russell Conwell’s Acres of Diamonds speech if you’d prefer to read it rather than listen to the audio.

Conclusion Chapter Resources:

This is a high level overview of the direct response marketing lifecycle. Use this as a map of your overall marketing strategy.