RESOURCES AND VISUAL ELEMENTS FROM THE AUDIOBOOK
BELOW ARE THE RESOURCES REFERENCED THROUGHOUT THE 1-PAGE MARKETING PLAN AUDIOBOOK.
HERE YOU CAN ALSO JOIN THE 1-PAGE MARKETING PLAN (1PMP) COMMUNITY FOR FREE. YOU’LL GET UPDATES ABOUT THE BOOK AND EXCLUSIVE ADDITIONAL CONTENT AND TRAINING.
Introduction Chapter Resources:
This is the blank 1PMP canvas you can use for creating your own personal 1-Page Marketing Plan. Print this out and fill it in as you read the book.
Chapter 2 Resources:
Visual element from chapter 2 – Coffee Art
Here you’ll find a list of hundreds of the best headlines ever written. Use these and adapt them for use in your own marketing campaign.
Visual element from chapter 2 – Who do people blame?
Chapter 4 Resources:
Visual element from chapter 4 – The market for your product or service
Chapter 5 Resources:
Visual element from chapter 5 – The lead nurturing ladder
Chapter 6 Resources:
Watch the Joshua Bell social experiment below:
Chapter 7 Resources:
Watch the Blendtec mad scientist blend an iPhone below:
Visual element from chapter 7 – poster on restaurant men’s room wall
Visual element from chapter 7 – Show Gel Packaging
Visual element from chapter 7 – Allan’s McDonald’s Badge
Chapter 8 Resources:
Download a transcription of Russell Conwell’s Acres of Diamonds speech if you’d prefer to read it rather than listen to the audio.