HERE, YOU'LL FIND ADDITIONAL RESOURCES FROM THE 1-PAGE MARKETING PLAN AUDIOBOOK

START WITH THE FREE 1-PMP CANVAS — THE EASIEST, FASTEST WAY TO MAP OUT YOUR MARKETING STRATEGY.

GET YOUR FREE CANVAS

Chapter 2 Resources:

Visual element from chapter 2 – Coffee Art

The Greatest Headlines Ever Written

Here you’ll find a list of hundreds of the best headlines ever written. Use these and adapt them for use in your own marketing campaign.

Visual element from chapter 2 – Who do people blame?

Chapter 4 Resources:

Visual element from chapter 4 – The market for your product or service

Chapter 5 Resources:

Visual element from chapter 5 – The lead nurturing ladder

Chapter 6 Resources:

Watch the Joshua Bell social experiment below:

Chapter 7 Resources:

Watch the Blendtec mad scientist blend an iPhone below:

Visual element from chapter 7 – poster on restaurant men’s room wall

Visual element from chapter 7 – Show Gel Packaging

Visual element from chapter 7 – Allan’s McDonald’s Badge

Chapter 8 Resources:

Listen to Russell Conwell deliver his classic “Acres of Diamonds” speech:

Download a transcription of Russell Conwell’s Acres of Diamonds speech if you’d prefer to read it rather than listen to the audio.

Conclusion Chapter Resources:

The Direct Response Marketing Lifecycle

This is a high level overview of the direct response marketing lifecycle. Use this as a map of your overall marketing strategy.

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