RESOURCES FROM THE BOOK
Below are the resources referenced throughout the 1-Page Marketing Plan Book.
Here you can also join the 1-Page Marketing Plan (1PMP) community for free. You’ll get updates about the book and exclusive additional content and training.
Introduction Chapter Resources:
This is the blank 1PMP canvas you can use for creating your own personal 1-Page Marketing Plan. Print this out and fill it in as you read the book.
Chapter 2 Resources:
Here you’ll find a list of hundreds of the best headlines ever written. Use these and adapt them for use in your own marketing campaign.
Chapter 6 Resources:
Watch the Joshua Bell social experiment below:
Chapter 7 Resources:
Watch the Blendtec mad scientist blend an iPhone below:
Chapter 8 Resources:
Download a transcription of Russell Conwell’s Acres of Diamonds speech if you’d prefer to read it rather than listen to the audio.
Conclusion Chapter Resources:
This is a high level overview of the direct response marketing lifecycle. Use this as a map of your overall marketing strategy.