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Resources from the Book

Below are the resources referenced throughout The 1-Page Marketing Plan book.

Here you can also join the 1-Page Marketing Plan (1PMP) community for free. You’ll get updates about the book and exclusive additional content and training.

Introduction Chapter Resources:

This is the blank 1PMP canvas you can use for creating your own personal 1-Page Marketing Plan. Print this out and fill it in as you read the book.

Chapter 2 Resources:

Here you’ll find a list of hundreds of the best headlines ever written. Use these and adapt them for use in your own marketing campaign.

Chapter 6 Resources:

Watch the Joshua Bell social experiment below:

Chapter 7 Resources:

Watch the Blendtec mad scientist blend an iPhone below:

Chapter 8 Resources:

Listen to Russell Conwell deliver his classic “Acres of Diamonds” speech:

Download a transcription of Russell Conwell’s Acres of Diamonds speech if you’d prefer to read it rather than listen to the audio.

Conclusion Chapter Resources:

This is a high level overview of the direct response marketing lifecycle. Use this as a map of your overall marketing strategy.

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