A marketing plan is your business’s blueprint for success. It’s an operational plan for getting and retaining customers. It outlines the overarching marketing strategy and tactics that you’ll use to get your target market to know you, like you, and do business with you regularly.
Direct response is a type of marketing strategy that compels high-quality prospects to take immediate action. This opt in method is perfect for SMEs.
If you want to scale your customer database rapidly, you need to generate new leads. But how do you acquire these leads? With a lead magnet of course. Here’s how to build one.
Marketing can be incredibly confusing. Most people don’t really know what it is, they just know it can be the answer to their business prayers. But simply implementing marketing into your business won’t result in success. You need to first understand what marketing is, and then have a plan of action. So let’s start with what marketing …
What is a brand and should you be focused on building yours? In this article we unpack everything to do with branding your small business. Check it out.
Much of the time we spend here is devoted to discussing strategies for rapid business growth through marketing. However, I’ve found it’s just as important to learn from mistakes as it is to follow good advice. In this article, I’ll outline three of the most common marketing blunders made by small and medium-sized businesses. These …
Whenever I speak to business owners, the topic of conversation invariably turns to marketing. When I ask how they market themselves, “word of mouth” almost always comes up as the primary or only form of marketing they rely on. This used to shock me but now I’ve come to expect it. Whilst word of mouth marketing is …
Is Word Of Mouth Marketing Slowing Your Business Growth? Read More »
Whether you’re selling freshly baked bread, accounting services or IT support, the way you market yourself will have a dramatic impact on the clients you attract and the amount that you can charge for your services. IT’S NOT ABOUT THE PRODUCT A commonly held belief is that “it’s all about the product” i.e. if you …
Risk reversal is a marketing strategy that all small businesses should implement today. Take the pressure out of a sale, and make your business the only logical choice. See for yourself.
So many business owners just don’t get marketing. They waste time and dollars on adverts that just aren’t going to engage their target audience. If you want to catch their attention, and grow your database of leads then you need to hone in on their problems. You want to target their pain. You need a …
