How To Create A Lead Magnet That Converts In 6-STEPS
If you want to scale your customer database rapidly, you need to generate new leads. But how do you acquire these leads? With a lead magnet of course. Here’s how to build one.
Direct Response Copywriting: 7 Vital Ways To Ensure Your Copy Hits The Spot & Closes Sales
When it comes to marketing and advertising, copywriting is such an invaluable and essential skill. Unlike other forms of writing, copywriting is all about persuading the reader to take action and buy your offer. While there are many types of sales content, the most profitable remains to be direct response copywriting. If you’re interested in …
Marketing Strategies vs Tactics: What’s The Difference?
Most startups struggle to successfully market their business because they rely on tactics and have no strategy. To help you, I explain what is the difference between a marketing strategy and tactics, and why you need both to creating winning campaigns that generate high-quality leads.
Follow These 11 Time Management Strategies To Build A Productive Team
Productive teams get results and make you money. Implement these 11 time management strategies to improve processes, the quality of work delivered, and your team’s happiness.
How Market Segmentation Gives Your Business A Competitive Edge
Customers want personalized experiences. But how can you find this out? With market segmentation. We explain what it is, the four types of market segmentation and six ways it can give your business a competitive advantage. Check it out
6 email reactivation campaign examples that win back customers
It costs five times more to acquire a new customer than to win back one. So we’re sharing six email reactivation campaign examples that you can implement today. Try it for yourself.
11 Tips for crafting an attention-grabbing LinkedIn post
Over 50% of all social media traffic to business websites come from LinkedIn. So here’s how to write a post that gets engagement and sends leads your way.
What Is A Brand? DEFINITION + Free Worksheet On How To Build Your Brand
What is a brand and should you be focused on building yours? In this article we unpack everything to do with branding your small business. Check it out.
How To Create A Sophisticated Marketing Plan In 9 Steps
A marketing plan is your business’s blueprint for success. It’s an operational plan for getting and retaining customers. It outlines the overarching marketing strategy and tactics that you’ll use to get your target market to know you, like you, and do business with you regularly.
What Is Direct Response Marketing?
Direct response is a type of marketing strategy that compels high-quality prospects to take immediate action. This opt in method is perfect for SMEs.