Customers want personalized experiences. But how can you find this out? With market segmentation. We explain what it is, the four types of market segmentation and six ways it can give your business a competitive advantage. Check it out
It costs five times more to acquire a new customer than to win back one. So we’re sharing six email reactivation campaign examples that you can implement today. Try it for yourself.
Over 50% of all social media traffic to business websites come from LinkedIn. So here’s how to write a post that gets engagement and sends leads your way.
A marketing plan is your business’s blueprint for success. It’s an operational plan for getting and retaining customers. It outlines the overarching marketing strategy and tactics that you’ll use to get your target market to know you, like you, and do business with you regularly.
Direct response is a type of marketing strategy that compels high-quality prospects to take immediate action. This opt in method is perfect for SMEs.
If you want to scale your customer database rapidly, you need to generate new leads. But how do you acquire these leads? With a lead magnet of course. Here’s how to build one.
Marketing can be incredibly confusing. Most people don’t really know what it is, they just know it can be the answer to their business prayers. But simply implementing marketing into your business won’t result in success. You need to first understand what marketing is, and then have a plan of action. So let’s start with what marketing …
What is a brand and should you be focused on building yours? In this article we unpack everything to do with branding your small business. Check it out.
Much of the time we spend here is devoted to discussing strategies for rapid business growth through marketing. However, I’ve found it’s just as important to learn from mistakes as it is to follow good advice. In this article, I’ll outline three of the most common marketing blunders made by small and medium-sized businesses. These …
Whenever I speak to business owners, the topic of conversation invariably turns to marketing. When I ask how they market themselves, “word of mouth” almost always comes up as the primary or only form of marketing they rely on. This used to shock me but now I’ve come to expect it. Whilst word of mouth marketing is …
Is Word Of Mouth Marketing Slowing Your Business Growth? Read More »
