If you want to scale your customer database rapidly, you need to generate new leads. But how do you acquire these leads? With a lead magnet of course. Here’s how to build one.
When it comes to marketing and advertising, copywriting is such an invaluable and essential skill. Unlike other forms of writing, copywriting is all about persuading the reader to take action and buy your offer. While there are many types of sales content, the most profitable remains to be direct response copywriting. If you’re interested in …
Most startups struggle to successfully market their business because they rely on tactics and have no strategy. To help you, I explain what is the difference between a marketing strategy and tactics, and why you need both to creating winning campaigns that generate high-quality leads.
Productive teams get results and make you money. Implement these 11 time management strategies to improve processes, the quality of work delivered, and your team’s happiness.
It costs five times more to acquire a new customer than to win back one. So we’re sharing six email reactivation campaign examples that you can implement today. Try it for yourself.
Over 50% of all social media traffic to business websites come from LinkedIn. So here’s how to write a post that gets engagement and sends leads your way.
What is a brand and should you be focused on building yours? In this article we unpack everything to do with branding your small business. Check it out.
A marketing plan is your business’s blueprint for success. It’s an operational plan for getting and retaining customers. It outlines the overarching marketing strategy and tactics that you’ll use to get your target market to know you, like you, and do business with you regularly.