Successwise

Allan

What is direct response marketing, why it works for small businesses, how to implement it and make money fast?

To give small business owners a checklist for implementing direct response marketing.

There are two major types of marketing strategies. They are branding (or mass marketing) and direct response marketing. Only one of these strategies delivers a consistent return on invest for small businesses. WHAT IS BRANDING? Branding is a type of advertising. It aims to remind customers and prospects of your brand as well as the …

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6-STEPS To Creating a Lead Magnet That Rapidly Grows Your Customer Database

More leads equal more potential customers to market to more regularly. When you establish credibility, build trust, and deliver value, you start raking in those sales. There are many reasons why businesses and brands are always trying to get you to sign up for their mailing lists. Consider this: Email marketing is 5x more likely …

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What Is A Brand?

There’s an enormous amount of confusion, especially among small businesses, as to what a brand is. A search on the Internet gives the following diverse range of answers: “It is the emotional and psychological relationship you have with your customers” “A type of product manufactured by a particular company under a particular name” “The name, …

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Skyrocket Your Sales And Destroy Your Competitors With “The Risk Reversal Strategy”

It’s natural to always try and present your business in the most favorable light possible when marketing yourself. However, this often leads to one of the most common marketing blunders – discussing only the positive aspects of doing business with you. Avoiding the elephant in the room – the risks associated with buying from you, …

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Target The Pain

You’ve got a splitting headache. You open your medicine cabinet and start rifling through your museum of half-used tablets, creams and vitamins only to realize you’re totally out of pain relief medication. So you rush down to your local pharmacy in the hope of getting the tablet that’s going to give you the relief you …

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