Can An Ordinary Business Be Innovative?

Peter Drucker is famously quoted as saying that the two basic functions of every business are marketing and innovation. The word innovation often conjures up thoughts of high tech startups in Silicon Valley, biotech companies or engineering firms. The question often arises – can an ordinary business, that sells ordinary products be innovative? The answer …

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Marketing On Purpose

I spend a lot of time each week looking through various local and national newspapers – not for articles but for advertisements. Having done this for several years, with very few exceptions, I’m absolutely amazed at how boring, similar and useless most advertising is. The waste going on is staggering. Wasted money and wasted opportunity. …

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