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Allan

How To Get More Customers To Buy From You, More Easily Than You Ever Thought Possible (With “The Visible Target Technique”)

I passed high school mathematics, not because I understood any of it, but because my uncle kindly tutored me long enough and often enough to help me pass the final exam. Uncle Abe had a frequently used catch phrase to indicate there was a better way of doing something, “You’re not wrong but that doesn’t …

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Can An Ordinary Business Be Innovative?

Peter Drucker is famously quoted as saying that the two basic functions of every business are marketing and innovation. The word innovation often conjures up thoughts of high tech startups in Silicon Valley, biotech companies or engineering firms. The question often arises – can an ordinary business, that sells ordinary products be innovative? The answer …

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Marketing On Purpose

I spend a lot of time each week looking through various local and national newspapers – not for articles but for advertisements. Having done this for several years, with very few exceptions, I’m absolutely amazed at how boring, similar and useless most advertising is. The waste going on is staggering. Wasted money and wasted opportunity. …

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