Successwise

Allan

Why Marketing Like A Large Company Will Kill Your Business

In this article I’m going to reveal the absolute biggest mistake made by small business owners when it comes to marketing. I can’t overemphasize how widespread this problem is and it’s at the heart of why most small business marketing fails. If you’re a small business owner, you’ve no doubt given some thought to marketing …

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You Are Not Your Customer

I recently watched a movie (can’t remember the name) where the snooty head chef after reading one of the order tickets starts shouting at the waiting staff “NO MODIFICATIONS, NO SUBSTITUTIONS!”. Chef felt indignant that the unwashed masses were ruining his dishes which he considered perfect works of art. A famous chef may indeed have …

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Using Technology To Fight The Small Business Trust Bias

Ask most people and they’ll tell you they despise dealing with large, dumb companies. Poor service, indifferent staff and out of touch management are hallmarks of large companies. Yet for some reason we keep dealing with them despite knowing that there are probably much better options out there. One of the biggest reasons behind this …

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