Here's the simplest, most jargon-free, definition of marketing you're ever likely to come across: If the circus is coming to town and you paint a sign saying 'Circus Coming to the Showground …
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What Is A Brand?
There's an enormous amount of confusion, especially among small businesses, as to what a brand is. A search on the Internet gives the following diverse range of answers: "It is the emotional …
Stupid Marketing Strategies
Much of the time we spend here is devoted to discussing strategies for rapid business growth through marketing. However, I've found it's just as important to learn from mistakes as it is to follow …
Is Word Of Mouth Marketing Slowing Your Business Growth?
Whenever I speak to business owners, the topic of conversation invariably turns to marketing. When I ask how they market themselves, "word of mouth" almost always comes up as the primary or only form …
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The Money Is In The Marketing
Whether you're selling freshly baked bread, accounting services or IT support, the way you market yourself will have a dramatic impact on the clients you attract and the amount that you can charge for …
Skyrocket Your Sales And Destroy Your Competitors With “The Risk Reversal Strategy”
It's natural to always try and present your business in the most favorable light possible when marketing yourself. However, this often leads to one of the most common marketing blunders - …