THE BLOG

You’re doing what all the experts tell you to. Email your customers frequently. Focus on value. Don’t sell too much. Despite this, your click rate is dismal. Your open rate isn’t much better. And hearing back from a prospect comes as frequently as a blue moon.  You can continue to …

So you’ve decided to build your marketing engine. Only you have no idea where to start. As a small business venturing into the marketing unknown, you’re probably wondering if you need to invest in a plethora of marketing tools that may or may not help you get ahead. You don’t.  …

Conversational sales is the process of talking to qualified leads on their terms, for example online with a chatbot, a phone call, or using forms on a landing page, whatever. The focus is to use conversation to provide support, answer your prospective customers’ questions, and move them through the buying …

Every week I get messages like this… “I would love to be more strategic and target the right clients. I just don’t know how. “I’ve created landing pages and lead magnets, implemented local SEO and video marketing services, and I’m still unable to find the right fit for my company.” …

What is a prospect worth to you? More importantly, what would you be willing to spend to acquire that customer? So many businesses’ current marketing efforts focus on leveraging the power of digital marketing. I get it. I’m a tech geek. I absolutely love all the latest technology. I have …

Nobody reads emails anymore. You should be on TikTok or Instagram. If that’s true, I shouldn’t have been able to 3x my monthly revenue. But I did, and it wouldn’t have been possible without email marketing.  Email is key to a successful inbound marketing strategy. While social media posts, lead …

Discover how scorecard marketing can help you overcome the biggest challenge when attracting new clients.

LinkedIn is a hive of high-value leads which you should be targeting. We show you how to optimise your profile so you stand out from the crowd.

Setting price on your products or services is one of the weightiest decisions you’ll make in your business. It will touch every part of your business, from the financials to how you are perceived in the marketplace. So why do so many business owners get their pricing strategy wrong? Because …

Storytelling is a simple but powerful marketing strategy that will guarantee you more customers more often. Here’s why you need to share your business story.

If you want to scale year on year you need a marketing plan. Investing in tactics without a high-level strategy just doesn’t work. Read these eight reasons and decide for yourself.

If you want to scale your customer database rapidly, you need to generate new leads. But how do you acquire these leads? With a lead magnet of course. Here’s how to build one.

If anyone ever told you that you’d never be a great writer, I want you to write those words down on a piece of paper. Then burn it or throw it in the garbage and wipe it from your memory. We’re starting afresh, and you’re going to use these writing …

Why did bestselling author and rebellious marketer Allan Dib choose to fire himself and hand the running of his business to his second-in-command, Claire Marshall? It’s all part of a bigger plan (more on that here). We sat down with Claire to learn more about her journey to CEO of …

What is referral marketing and can it benefit your small business? We break down the pros and cons of referral marketing

Marketing can be incredibly confusing. Most people don’t really know what it is, they just know it can be the answer to their business prayers.  But simply implementing marketing into your business won’t result in success. You need to first understand what marketing is, and then have a plan of action. So …