THE BLOG

Here’s the simplest, most jargon-free, definition of marketing you’re ever likely to come across: If the circus is coming to town and you paint a …

There’s an enormous amount of confusion, especially among small businesses, as to what a brand is. A search on the Internet gives the following diverse …

Much of the time we spend here is devoted to discussing strategies for rapid business growth through marketing. However, I’ve found it’s just as important …

Whenever I speak to business owners, the topic of conversation invariably turns to marketing. When I ask how they market themselves, “word of mouth” almost …

Whether you’re selling freshly baked bread, accounting services or IT support, the way you market yourself will have a dramatic impact on the clients you …

It’s natural to always try and present your business in the most favorable light possible when marketing yourself. However, this often leads to one of …

You’ve got a splitting headache. You open your medicine cabinet and start rifling through your museum of half-used tablets, creams and vitamins only to realize …

I’ve had “the naming discussion” with entrepreneurs many times. It usually goes like this – I’ll be asked for my opinion on a new name …

I passed high school mathematics, not because I understood any of it, but because my uncle kindly tutored me long enough and often enough to …

I’m often asked questions like, “What’s a good response rate for direct mail?” or “What kind of open rate should I expect when doing email …

Peter Drucker is famously quoted as saying that the two basic functions of every business are marketing and innovation. The word innovation often conjures up …

Einstein’s famous definition of insanity, “doing the same thing over and over again and expecting different results”, is well known but rarely acted upon. At …

With all the hype that surrounds “social media marketing”, you’d imagine it was a marketing cure-all. Many self-proclaimed social media “gurus” would have you believe …

As a kid, I used to watch the futuristic cartoon The Jetsons. I was sure by the time I grew up we’d all be riding …

With so many people and so many things competing for our attention, just keeping up with all that’s coming in can feel overwhelming. We may …

I spend a lot of time each week looking through various local and national newspapers – not for articles but for advertisements. Having done this …

As an angel investor, I get to see many pitches, product prototypes and startups. One of the most difficult things I see is startups who …

They’ve been many occasions I’ve sat at my computer screen agonizing over whether I should use some witty headline or just go for clarity and …

My wife and I were recently dining at one of our favorite restaurants. The food there is great, the staff are courteous and helpful and …

Our last article began a two-part series on how to get things done. In this article we conclude our “best of” list for high performance …