THE BLOG

Most startups struggle to successfully market their business because they rely on tactics and have no strategy. To help you, I explain what is the difference between a marketing strategy and tactics, and why you need both to creating winning campaigns that generate high-quality leads.

Can you wow a client without sending a physical gift? Absolutely. There are many ways you can exceed your customers’ expectations without investing your hard-earned dollars. I get it. Direct marketing can quickly become costly, but what is a high-value customer worth to you? If a $20 gift results in …

B2B vs B2C. What is it and do you need two different websites? We answer your burning questions.

What is personalized marketing? And why do so many business owners get it wrong? Every day I get emails that start with “Dear Sir/Madam.” You probably do too. As I don’t care for impersonal, bulk emails, they go straight into my trash folder.  I also get clever emails. Just last …

Three proven ways to get more customers to buy more often. The visible target technique is the most reliable and cost-effective way to market your business.

What is an elevator pitch and is it something you should care about? Absolutely. A good elevator pitch can be the difference between you getting a job or signing a new customer.  Unfortunately, the 30 seconds that follows “What do you do?” is one of the most commonly wasted marketing …

So you’ve decided to build your marketing engine. Only you have no idea where to start. As a small business venturing into the marketing unknown, you’re probably wondering if you need to invest in a plethora of marketing tools that may or may not help you get ahead. You don’t.  …

How to set up a professional home recording studio on a tight budget. Here are the 8 essential tools you need. Check it out.

Every year marketers gaze into their crystal ball to determine which marketing trends will dominate the coming year. Here’s where I’ll be investing my time, money, and resources.

Why cornerstone content? Imagine your ideal prospect has a problem they desperately need to solve. They’re looking for a cure, but they don’t know who to turn to. What if you can provide the solution?

If you want powerful, effective marketing, you need to stand out. That’s why Mike Michalowicz is going to walk you through his DAD Method.

If you’re wondering why your business should be building marketing assets, chances are you spend a lot of time working in your business. But we want you to focus on working on your business. Here’s why.

You need systems, templates and processes to reach $50k a month in coaching revenue. And I’m going to share all of mine with you. Check it out.

If I had to start all over, I’d choose coaching as a career. Starting a coaching business is a lot easier than you think. But it’s very hard to scale, get traction, and gain credibility―especially if you don’t have a framework or structure.  In this article, I’ll walk you through …

Do you really need a business process? As a startup, probably not. But as your organization grows and takes on bigger accounts or hires new employees, business processes become crucial to productivity, efficiency, and achieving your business goals. But do you actually know what a business process is or why …