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THE BLOG

Learn powerful and proven direct response marketing strategies that will help you grow your SMALL business fast.

How to Build a Business Process in 8 Steps

Do you really need a business process? As a startup, probably not. But as your organization grows and takes on bigger accounts or hires new employees, business processes become crucial to productivity, efficiency, and achieving your business goals. But do you actually know what a business process is or why …

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Marketing Plan 101: What Is A Marketing Plan? +5 Examples

A marketing plan is your business’s blueprint for success. It’s an operational plan for getting and retaining customers. It outlines the overarching marketing strategy and tactics that you’ll use to get your target market to know you, like you, and do business with you regularly.

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What Is Upselling? Plus Why It Boosts Revenue

Upselling is a sales technique that entices customers to upgrade to a more expensive product. While this does add dollars to your bottom line, the focus is to deliver a better experience.

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What Is A Click Through Rate? Plus How To Boost Your Email CTR

Email marketing is a two-way street. If you send an email, get your subscribers to hit reply and do the next step. Learn how to get your emails actioned effectively.

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How to write a blog post For Beginners (12 Simple steps)

Blog writing is an excellent opportunity to attract high-value leads to your website. We break down how to craft blogs that convert and rank on Google.

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How Market Segmentation Gives Your Business A Competitive Edge

Customers want personalized experiences. But how can you find this out? With market segmentation. We explain what it is, the four types of market segmentation and six ways it can give your business a competitive advantage. Check it out

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The Future of SEO

SEO changes every month, making it hard to define a proper strategy. If you want to find out where SEO is going, and what will matter in search marketing in the next months read on.

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Target audience definition

So many business owners struggle with defining their target audience. We show you exactly how to get inside your ideal customer’s minds and create targeted marketing.

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Pitching the media – Get It Right the First Time

Build your authority and gain free press for your small business by using these top media pitching techniques.

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How to write a press release: Follow these 10 rules

PR is a great way to get free press for your business. It also helps you to build your authority and grow your customer base. It all starts with a press release.

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5 Ways to Ask for a Referral

What is referral marketing and can it benefit your small business? We break down the pros and cons of referral marketing

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How to Craft a Winning Referral Marketing Strategy

What is referral marketing and can it benefit your small business? We break down the pros and cons of referral marketing

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How to Set up a Joint Venture

Have you ever had a great business idea that you instantly dismissed because it requires resources or expertise from a different individual or company? You’re not alone—and you shouldn’t be afraid to admit it. Whether you like it or not, some businesses need a collaborative mindset to succeed. You need …

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What is a joint venture?

A joint venture is created when two parties combine resources with a complimentary, non-competitive business to achieve a particular goal. For example, a hairstylist might form a strategic partnership with a nail salon with the long-term goal of attracting new business and increasing profits. Joint ventures benefit all parties involved. …

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What Is A Brand + How To Build Yours? (Brand Definition + WORKSHEET)

What is a brand and should you be focused on building yours? In this article we unpack everything to do with branding your small business. Check it out.

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Consultant versus Mentor: What’s the Difference?

Is one-on-one coaching the same as group coaching? Which will benefit your business more. We break down the differences and benefits of each so you can make an informed decision.

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Group Coaching Versus One-on-One Coaching

Is one-on-one coaching the same as group coaching? Which will benefit your business more. We break down the differences and benefits of each so you can make an informed decision.

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Business Coaching 101: How to Become a Business Coach

If you have the goal of becoming a business coach, we’ll show you how. Allan shares his top tips for building a coaching business.

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5 Reasons Why You Should Hire a Marketing Coach

Can a marketing coach help you to level up your business and skyrocket your sales? Absolutely. We show you why hiring a marketing coach is a must.

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How to Use Lead Magnets to Attract Leads

A lead magnet could be a template, framework, eBook, how-to guide, short course, calendar, you name it. We break down the seven best and how you can create yours.

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