THE BLOG

If you want to scale year on year you need a marketing plan. Investing in tactics without a high-level strategy just doesn’t work. Read these eight reasons and decide for yourself.

If you want to scale your customer database rapidly, you need to generate new leads. But how do you acquire these leads? With a lead magnet of course. Here’s how to build one.

If anyone ever told you that you’d never be a great writer, I want you to write those words down on a piece of paper. Then burn it or throw it in the garbage and wipe it from your memory. We’re starting afresh, and you’re going to use these writing …

Why did bestselling author and rebellious marketer Allan Dib choose to fire himself and hand the running of his business to his second-in-command, Claire Marshall? It’s all part of a bigger plan (more on that here). We sat down with Claire to learn more about her journey to CEO of …

What is referral marketing and can it benefit your small business? We break down the pros and cons of referral marketing

Marketing can be incredibly confusing. Most people don’t really know what it is, they just know it can be the answer to their business prayers.  But simply implementing marketing into your business won’t result in success. You need to first understand what marketing is, and then have a plan of action. So …

Setting price on your products or services is one of the weightiest decisions you’ll make in your business. It will touch every part of your business from the financials to how you are perceived in the marketplace. So why do so many business owners get their pricing strategy wrong? What …

Most startups struggle to successfully market their business because they rely on tactics and have no strategy. To help you, I explain what is the difference between a marketing strategy and tactics, and why you need both to creating winning campaigns that generate high-quality leads.

Can you wow a client without sending a physical gift? Absolutely. There are many ways you can exceed your customers’ expectations without investing your hard-earned dollars. I get it. Direct marketing can quickly become costly, but what is a high-value customer worth to you? If a $20 gift results in …

B2B vs B2C. What is it and do you need two different websites? We answer your burning questions.

What is personalized marketing? And why do so many business owners get it wrong? Every day I get emails that start with “Dear Sir/Madam.” You probably do too. As I don’t care for impersonal, bulk emails, they go straight into my trash folder.  I also get clever emails. Just last …

Three proven ways to get more customers to buy more often. The visible target technique is the most reliable and cost-effective way to market your business.

What is an elevator pitch and is it something you should care about? Absolutely. A good elevator pitch can be the difference between you getting a job or signing a new customer.  Unfortunately, the 30 seconds that follows “What do you do?” is one of the most commonly wasted marketing …