THE BLOG

A marketing plan is your business’s blueprint for success. It’s an operational plan for getting and retaining customers. It outlines the overarching marketing strategy and tactics that you’ll use to get your target market to know you, like you, and do business with you regularly.

Upselling is a sales technique that entices customers to upgrade to a more expensive product. While this does add dollars to your bottom line, the focus is to deliver a better experience.

Email marketing is a two-way street. If you send an email, get your subscribers to hit reply and do the next step. Learn how to get your emails actioned effectively.

Blog writing is an excellent opportunity to attract high-value leads to your website. We break down how to craft blogs that convert and rank on Google.

Customers want personalized experiences. But how can you find this out? With market segmentation. We explain what it is, the four types of market segmentation and six ways it can give your business a competitive advantage. Check it out

SEO changes every month, making it hard to define a proper strategy. If you want to find out where SEO is going, and what will matter in search marketing in the next months read on.

So many business owners struggle with defining their target audience. We show you exactly how to get inside your ideal customer’s minds and create targeted marketing.

Build your authority and gain free press for your small business by using these top media pitching techniques.

PR is a great way to get free press for your business. It also helps you to build your authority and grow your customer base. It all starts with a press release.

What is referral marketing and can it benefit your small business? We break down the pros and cons of referral marketing

What is referral marketing and can it benefit your small business? We break down the pros and cons of referral marketing

Have you ever had a great business idea that you instantly dismissed because it requires resources or expertise from a different individual or company? You’re not alone—and you shouldn’t be afraid to admit it. Whether you like it or not, some businesses need a collaborative mindset to succeed. You need …

A joint venture is created when two parties combine resources with a complimentary, non-competitive business to achieve a particular goal. For example, a hairstylist might form a strategic partnership with a nail salon with the long-term goal of attracting new business and increasing profits. Joint ventures benefit all parties involved. …

What is a brand and should you be focused on building yours? In this article we unpack everything to do with branding your small business. Check it out.