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THE BLOG

Learn powerful and proven direct response marketing strategies that will help you grow your SMALL business fast.

8 Reasons Why You Need a Marketing Plan For Your Business

If you want to scale year on year you need a marketing plan. Investing in tactics without a high-level strategy just doesn’t work. Read these eight reasons and decide for yourself.

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How To Create A Lead Magnet That Converts In 6-STEPS

If you want to scale your customer database rapidly, you need to generate new leads. But how do you acquire these leads? With a lead magnet of course. Here’s how to build one.

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Influential Writing Tips: Allan Dib’s Masterclass on How to Write Well

If anyone ever told you that you’d never be a great writer, I want you to write those words down on a piece of paper. Then burn it or throw it in the garbage and wipe it from your memory. We’re starting afresh, and you’re going to use these writing …

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Getting candid with newly appointed Successwise CEO Claire Marshall

Why did bestselling author and rebellious marketer Allan Dib choose to fire himself and hand the running of his business to his second-in-command, Claire Marshall? It’s all part of a bigger plan (more on that here). We sat down with Claire to learn more about her journey to CEO of …

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What Are Business Systems + How To Build One?

Business systems make you a fortune. They make your business more attractive to investors, and they give you freedom. Here’s how to implement them.

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How to Ask for a Referral From Customers + (Free Template)

What is referral marketing and can it benefit your small business? We break down the pros and cons of referral marketing

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The Definition Of Marketing

Marketing can be incredibly confusing. Most people don’t really know what it is, they just know it can be the answer to their business prayers.  But simply implementing marketing into your business won’t result in success. You need to first understand what marketing is, and then have a plan of action. So …

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Choosing YOUR Business PRICING STRATEGY (3 Great Options)

Setting price on your products or services is one of the weightiest decisions you’ll make in your business. It will touch every part of your business from the financials to how you are perceived in the marketplace. So why do so many business owners get their pricing strategy wrong? What …

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Posting on LinkedIn – 12 Tips FOR WRITING A LinkedIn Post People will Read

Over 50% of all social media traffic to business websites come from LinkedIn. So here’s how to write a post that gets engagement and sends leads your way.

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Marketing Strategy vs Marketing Tactics: What’s The Difference?

Most startups struggle to successfully market their business because they rely on tactics and have no strategy. To help you, I explain what is the difference between a marketing strategy and tactics, and why you need both to creating winning campaigns that generate high-quality leads.

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Marketing Positioning – How Not to Position Your Business As a Commodity

If you’re knew to marketing, you might be wondering why you don’t want to position your business as a commodity? Whether you’re selling freshly baked bread, accounting services or IT support, the way you market yourself will have a dramatic impact on the clients you attract and the amount that …

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How To Build A Marketing Infrastructure That Scales Your Small Business Rapidly

A marketing infrastructure constantly brings in new leads, follows them up, nurtures and converts them into raving fan customers. Building it takes time, but when done right, it makes you a lot of money.

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What Is Direct Response Marketing & Why It Works?

Direct response is a type of marketing strategy that compels high-quality prospects to take immediate action. This opt in method is perfect for SMEs.

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Marketing Your Business? 5 REASONS to Hire a Marketing Coach

Can a marketing coach help you to level up your business and skyrocket your sales? Absolutely. We show you why hiring a marketing coach is a must.

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5 Underrated Techniques for Delivering a WOW Factor

Can you wow a client without sending a physical gift? Absolutely. There are many ways you can exceed your customers’ expectations without investing your hard-earned dollars. I get it. Direct marketing can quickly become costly, but what is a high-value customer worth to you? If a $20 gift results in …

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B2B vs B2C: Do you need different websites?

B2B vs B2C. What is it and do you need two different websites? We answer your burning questions.

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Marketing personalization: Why personalized marketing is key to customer acquisition and conversion

What is personalized marketing? And why do so many business owners get it wrong? Every day I get emails that start with “Dear Sir/Madam.” You probably do too. As I don’t care for impersonal, bulk emails, they go straight into my trash folder.  I also get clever emails. Just last …

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How To Generate Leads With The Visible Target Technique

Three proven ways to get more customers to buy more often. The visible target technique is the most reliable and cost-effective way to market your business.

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Business Coaching 101: How to Become a Business Coach

If you have the goal of becoming a business coach, we’ll show you how. Allan shares his top tips for building a coaching business.

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How To Write Your Elevator Pitch (Winning Formula)

What is an elevator pitch and is it something you should care about? Absolutely. A good elevator pitch can be the difference between you getting a job or signing a new customer.  Unfortunately, the 30 seconds that follows “What do you do?” is one of the most commonly wasted marketing …

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