THE BLOG
Learn powerful and proven direct response marketing strategies that will help you grow your SMALL business fast.
How Market Segmentation Gives Your Business A Competitive Edge
Customers want personalized experiences. But how can you find this out? With market segmentation. We explain what it is, the four types of market segmentation and six ways it can give your business a competitive advantage. Check it out
Target audience definition
So many business owners struggle with defining their target audience. We show you exactly how to get inside your ideal customer’s minds and create targeted marketing.
Pitching the media – Get It Right the First Time
Build your authority and gain free press for your small business by using these top media pitching techniques.
How to write a press release: Follow these 10 rules
PR is a great way to get free press for your business. It also helps you to build your authority and grow your customer base. It all starts with a press release.
5 Ways to Ask for a Referral
What is referral marketing and can it benefit your small business? We break down the pros and cons of referral marketing
How to Craft a Winning Referral Marketing Strategy
What is referral marketing and can it benefit your small business? We break down the pros and cons of referral marketing
How to Set up a Joint Venture
Have you ever had a great business idea that you instantly dismissed because it requires resources or expertise from a different individual or company? You’re not alone—and you shouldn’t be afraid to admit it. Whether you like it or not, some businesses need a collaborative mindset to succeed. You need …
What is a joint venture?
A joint venture is created when two parties combine resources with a complimentary, non-competitive business to achieve a particular goal. For example, a hairstylist might form a strategic partnership with a nail salon with the long-term goal of attracting new business and increasing profits. Joint ventures benefit all parties involved. …
What Is A Brand + How To Build Yours? (Brand Definition + WORKSHEET)
What is a brand and should you be focused on building yours? In this article we unpack everything to do with branding your small business. Check it out.
Consultant versus Mentor: What’s the Difference?
Is one-on-one coaching the same as group coaching? Which will benefit your business more. We break down the differences and benefits of each so you can make an informed decision.
Group Coaching Versus One-on-One Coaching
Is one-on-one coaching the same as group coaching? Which will benefit your business more. We break down the differences and benefits of each so you can make an informed decision.
How to Become a Business Coach
If you have the goal of becoming a business coach, we’ll show you how. Allan shares his top tips for building a coaching business.
5 Reasons Why You Should Hire a Marketing Coach
Can a marketing coach help you to level up your business and skyrocket your sales? Absolutely. We show you why hiring a marketing coach is a must.
How to Use Lead Magnets to Attract Leads
A lead magnet could be a template, framework, eBook, how-to guide, short course, calendar, you name it. We break down the seven best and how you can create yours.
What are the Benefits of Business Coaching?
Business coaching can be a vital lifeline for many businesses that have stalled. If you want to grow your team and profits, here’s how business coaching and benefit your company.
What Is Direct Response Marketing?
Direct response is a type of marketing strategy that compels high-quality prospects to take immediate action. This opt in method is perfect for SMEs.
8 Reasons Why Your Business Must Have a Marketing Plan
If you want to scale year on year you need a marketing plan. Investing in tactics without a high-level strategy just doesn’t work. Read these eight reasons and decide for yourself.
What Is Conversational Sales?
Conversational sales is the process of talking to qualified leads on their terms, for example online with a chatbot, a phone call, or using forms on a landing page, whatever. The focus is to use conversation to provide support, answer your prospective customers’ questions, and move them through the buying …
The Ultimate Guide to Converting Leads to Sales
So you’ve got a bunch of leads. Great. Now what do you do to get them to convert into customers. I’m going to show you how.
Wanting to Hire? 3 Ways to Find Great Talent
Do you want to tap into a global talent pool? We’ve put together three strategies for finding and hiring top class remote talent. Check it out.
