THE BLOG

Email marketing is a two-way street. If you send an email, get your subscribers to hit reply and do the next step. Learn how to get your emails actioned effectively.

There are four major challenges of email marketing. I’ve already covered how to guarantee your email gets delivered here. That’s the first challenge. Now we’re going to talk about getting your emails opened and read. Inboxes are typically cluttered. You know that. Yours is. I know mine is. If you’re …

If there’s any media you should be using to reach your target audience, it’s email. But it’s not just about sending any email. Here’s how to craft emails that get responded too.

Master your sales funnel and you’ll more easily nurture and convert leads to customers. Here’s what you need to know.

Which do you struggle with more? Generating leads for your business or converting them to customers. Here’s what you need to know to start implementing a lead generation and lead nurture strategy into your business. Check it out.

If email marketing delivers the best ROI, you need to learn how to craft a lead nurturing sequence that converts leads to customers. Here’s how:

If you want to scale your customer database rapidly, you need to generate new leads. But how do you acquire these leads? With a lead magnet of course. Here’s how to build one.

When it comes to marketing and advertising, copywriting is such an invaluable and essential skill. Unlike other forms of writing, copywriting is all about persuading the reader to take action and buy your offer. While there are many types of sales content, the most profitable remains to be direct response …

Most startups struggle to successfully market their business because they rely on tactics and have no strategy. To help you, I explain what is the difference between a marketing strategy and tactics, and why you need both to creating winning campaigns that generate high-quality leads.

Productive teams get results and make you money. Implement these 11 time management strategies to improve processes, the quality of work delivered, and your team’s happiness.

Customers want personalized experiences. But how can you find this out? With market segmentation. We explain what it is, the four types of market segmentation and six ways it can give your business a competitive advantage. Check it out

It costs five times more to acquire a new customer than to win back one. So we’re sharing six email reactivation campaign examples that you can implement today. Try it for yourself.

SEO changes every month, making it hard to define a proper strategy. If you want to find out where SEO is going, and what will matter in search marketing in the next months read on.

What is a brand and should you be focused on building yours? In this article we unpack everything to do with branding your small business. Check it out.

Whenever I speak to business owners, the topic of conversation invariably turns to marketing. When I ask how they market themselves, “word of mouth” almost always comes up as the primary or only form of marketing they rely on. This used to shock me but now I’ve come to expect it.  Whilst …

A marketing plan is your business’s blueprint for success. It’s an operational plan for getting and retaining customers. It outlines the overarching marketing strategy and tactics that you’ll use to get your target market to know you, like you, and do business with you regularly.

Marketing can be incredibly confusing. Most people don’t really know what it is, they just know it can be the answer to their business prayers.  But simply implementing marketing into your business won’t result in success. You need to first understand what marketing is, and then have a plan of action. So …

Much of the time we spend here is devoted to discussing strategies for rapid business growth through marketing. However, I’ve found it’s just as important to learn from mistakes as it is to follow good advice. In this article, I’ll outline three of the most common marketing blunders made by …