THE BLOG

Customers want personalized experiences. But how can you find this out? With market segmentation. We explain what it is, the four types of market segmentation and six ways it can give your business a competitive advantage. Check it out

It costs five times more to acquire a new customer than to win back one. So we’re sharing six email reactivation campaign examples that you can implement today. Try it for yourself.

SEO changes every month, making it hard to define a proper strategy. If you want to find out where SEO is going, and what will matter in search marketing in the next months read on.

A marketing plan is your business’s blueprint for success. It’s an operational plan for getting and retaining customers. It outlines the overarching marketing strategy and tactics that you’ll use to get your target market to know you, like you, and do business with you regularly.

If you want to scale your customer database rapidly, you need to generate new leads. But how do you acquire these leads? With a lead magnet of course. Here’s how to build one.

Marketing can be incredibly confusing. Most people don’t really know what it is, they just know it can be the answer to their business prayers.  But simply implementing marketing into your business won’t result in success. You need to first understand what marketing is, and then have a plan of action. So …

What is a brand and should you be focused on building yours? In this article we unpack everything to do with branding your small business. Check it out.

Much of the time we spend here is devoted to discussing strategies for rapid business growth through marketing. However, I’ve found it’s just as important to learn from mistakes as it is to follow good advice. In this article, I’ll outline three of the most common marketing blunders made by …

Whenever I speak to business owners, the topic of conversation invariably turns to marketing. When I ask how they market themselves, “word of mouth” almost always comes up as the primary or only form of marketing they rely on. This used to shock me but now I’ve come to expect it.  Whilst …

So many business owners just don’t get marketing. They waste time and dollars on adverts that just aren’t going to engage their target audience. If you want to catch their attention, and grow your database of leads then you need to hone in on their problems. You want to target …

I’ve had “the naming discussion” with entrepreneurs many times. It usually goes like this – I’ll be asked for my opinion on a new name or several variations thereof for a new product, service or business venture. Then often follows an explanation of the name or names which are being …

Three proven ways to get more customers to buy more often. The visible target technique is the most reliable and cost-effective way to market your business.

I’m often asked questions like, “What’s a good response rate for direct mail?” or “What kind of open rate should I expect when doing email marketing?”. The expectation is that I’ll give a numerical answer. Something like, “expect a 2% response rate from direct mail” or “expect a 20% open …

Social media is a great way to reach your target audience, but you don’t own it. We take a look at the pros and cons of using social media marketing as your primary means of connecting with your prospects.