Successwise

Marketing blog for Small Business OwnersMarketing blog for Small Business Owners

THE BLOG

Learn powerful and proven direct response marketing strategies that will help you grow your SMALL business fast.

How to Get Your Emails Actioned

Email marketing is a two-way street. If you send an email, get your subscribers to hit reply and do the next step. Learn how to get your emails actioned effectively.

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Top Tips On How to Get Your Emails Opened and Read

There are four major challenges of email marketing. I’ve already covered how to guarantee your email gets delivered here. That’s the first challenge. Now we’re going to talk about getting your emails opened and read. Inboxes are typically cluttered. You know that. Yours is. I know mine is. If you’re …

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The DOs and DON’Ts of Email Marketing

If there’s any media you should be using to reach your target audience, it’s email. But it’s not just about sending any email. Here’s how to craft emails that get responded too.

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How to Set Up Your Sales Funnel

Master your sales funnel and you’ll more easily nurture and convert leads to customers. Here’s what you need to know.

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Lead Generation vs. Lead Nurturing: What’s the Difference?

Which do you struggle with more? Generating leads for your business or converting them to customers. Here’s what you need to know to start implementing a lead generation and lead nurture strategy into your business. Check it out.

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How to Write a Lead Nurturing Email Sequence That Converts

If email marketing delivers the best ROI, you need to learn how to craft a lead nurturing sequence that converts leads to customers. Here’s how:

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How​ To Create A Lead Magnet That Converts In 6-STEPS

If you want to scale your customer database rapidly, you need to generate new leads. But how do you acquire these leads? With a lead magnet of course. Here’s how to build one.

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Direct Response Copywriting: 7 Vital Ways To Ensure Your Copy Hits The Spot & Closes Sales

When it comes to marketing and advertising, copywriting is such an invaluable and essential skill. Unlike other forms of writing, copywriting is all about persuading the reader to take action and buy your offer. While there are many types of sales content, the most profitable remains to be direct response …

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Marketing Strategies vs Tactics: What’s The Difference?

Most startups struggle to successfully market their business because they rely on tactics and have no strategy. To help you, I explain what is the difference between a marketing strategy and tactics, and why you need both to creating winning campaigns that generate high-quality leads.

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Follow These 11 Time Management Strategies To Build A Productive Team

Productive teams get results and make you money. Implement these 11 time management strategies to improve processes, the quality of work delivered, and your team’s happiness.

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How Market Segmentation Gives Your Business A Competitive Edge

Customers want personalized experiences. But how can you find this out? With market segmentation. We explain what it is, the four types of market segmentation and six ways it can give your business a competitive advantage. Check it out

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6 email reactivation campaign examples that win back customers

It costs five times more to acquire a new customer than to win back one. So we’re sharing six email reactivation campaign examples that you can implement today. Try it for yourself.

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11 Tips for crafting an attention-grabbing LinkedIn post

Over 50% of all social media traffic to business websites come from LinkedIn. So here’s how to write a post that gets engagement and sends leads your way.

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The Future of SEO

SEO changes every month, making it hard to define a proper strategy. If you want to find out where SEO is going, and what will matter in search marketing in the next months read on.

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What Is A Brand? DEFINITION + Free Worksheet On How To Build Your Brand

What is a brand and should you be focused on building yours? In this article we unpack everything to do with branding your small business. Check it out.

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Is Word Of Mouth Marketing Slowing Your Business Growth?

Whenever I speak to business owners, the topic of conversation invariably turns to marketing. When I ask how they market themselves, “word of mouth” almost always comes up as the primary or only form of marketing they rely on. This used to shock me but now I’ve come to expect it.  Whilst …

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How To Create A Sophisticated Marketing Plan In 9 Steps

A marketing plan is your business’s blueprint for success. It’s an operational plan for getting and retaining customers. It outlines the overarching marketing strategy and tactics that you’ll use to get your target market to know you, like you, and do business with you regularly.

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What Is Direct Response Marketing?

Direct response is a type of marketing strategy that compels high-quality prospects to take immediate action. This opt in method is perfect for SMEs.

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The Definition Of Marketing

Marketing can be incredibly confusing. Most people don’t really know what it is, they just know it can be the answer to their business prayers.  But simply implementing marketing into your business won’t result in success. You need to first understand what marketing is, and then have a plan of action. So …

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Top 3 Stupid Marketing Strategies SMEs Make

Much of the time we spend here is devoted to discussing strategies for rapid business growth through marketing. However, I’ve found it’s just as important to learn from mistakes as it is to follow good advice. In this article, I’ll outline three of the most common marketing blunders made by …

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