THE BLOG
Learn powerful and proven direct response marketing strategies that will help you grow your business fast.
direct response marketing DEFINITION, KEY CHARACTERISTICS & EXAMPLES
Direct response marketing is a type of marketing strategy that compels a high-quality prospect to take immediate action and opt into the advertiser’s offer. It …
How To Create A Lead Magnet That Converts In 6-STEPS
If you want to scale your customer database rapidly, you need to generate new leads. More leads equal more potential customers to market to more …
The Definition Of Marketing
Here’s the simplest, most jargon-free, definition of marketing you’re ever likely to come across: If the circus is coming to town and you paint a …
What Is A Brand?
There’s an enormous amount of confusion, especially among small businesses, as to what a brand is. A search on the Internet gives the following diverse …
Stupid Marketing Strategies
Much of the time we spend here is devoted to discussing strategies for rapid business growth through marketing. However, I’ve found it’s just as important …
Is Word Of Mouth Marketing Slowing Your Business Growth?
Whenever I speak to business owners, the topic of conversation invariably turns to marketing. When I ask how they market themselves, “word of mouth” almost …
The Money Is In The Marketing
Whether you’re selling freshly baked bread, accounting services or IT support, the way you market yourself will have a dramatic impact on the clients you …
Skyrocket Your Sales And Destroy Your Competitors With “The Risk Reversal Strategy”
It’s natural to always try and present your business in the most favorable light possible when marketing yourself. However, this often leads to one of …
Target The Pain
You’ve got a splitting headache. You open your medicine cabinet and start rifling through your museum of half-used tablets, creams and vitamins only to realize …
How To Name Your Product, Service or Business
I’ve had “the naming discussion” with entrepreneurs many times. It usually goes like this – I’ll be asked for my opinion on a new name …
How To Get More Customers To Buy From You, More Easily Than You Ever Thought Possible (With “The Visible Target Technique”)
I passed high school mathematics, not because I understood any of it, but because my uncle kindly tutored me long enough and often enough to …
What Is A Good Response Rate?
I’m often asked questions like, “What’s a good response rate for direct mail?” or “What kind of open rate should I expect when doing email …
Can An Ordinary Business Be Innovative?
Peter Drucker is famously quoted as saying that the two basic functions of every business are marketing and innovation. The word innovation often conjures up …
The Formula For Rapid Business Growth
Einstein’s famous definition of insanity, “doing the same thing over and over again and expecting different results”, is well known but rarely acted upon. At …
Is Social Media Marketing A Waste Of Time?
With all the hype that surrounds “social media marketing”, you’d imagine it was a marketing cure-all. Many self-proclaimed social media “gurus” would have you believe …
Building A Marketing Infrastructure
As a kid, I used to watch the futuristic cartoon The Jetsons. I was sure by the time I grew up we’d all be riding …
Becoming A Voice Of Value
With so many people and so many things competing for our attention, just keeping up with all that’s coming in can feel overwhelming. We may …
Marketing On Purpose
I spend a lot of time each week looking through various local and national newspapers – not for articles but for advertisements. Having done this …
What Is A Minimum Viable Product?
As an angel investor, I get to see many pitches, product prototypes and startups. One of the most difficult things I see is startups who …
Should You Use Humor In Your Marketing?
They’ve been many occasions I’ve sat at my computer screen agonizing over whether I should use some witty headline or just go for clarity and …