Successwise

Marketing blog for Small Business Owners

THE BLOG

Learn powerful and proven direct response marketing strategies that will help you grow your SMALL business fast.

The Future of SEO

SEO changes every month, making it hard to define a proper strategy. If you want to find out where SEO is going, and what will matter in search marketing in the next months read on.

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How To Create A Sophisticated Marketing Plan In 9 Steps

A marketing plan is your business’s blueprint for success. It’s an operational plan for getting and retaining customers. It outlines the overarching marketing strategy and tactics that you’ll use to get your target market to know you, like you, and do business with you regularly.

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What Is Direct Response Marketing?

Direct response is a type of marketing strategy that compels high-quality prospects to take immediate action. This opt in method is perfect for SMEs.

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How​ To Create A Lead Magnet That Converts In 6-STEPS

If you want to scale your customer database rapidly, you need to generate new leads. But how do you acquire these leads? With a lead magnet of course. Here’s how to build one.

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The Definition Of Marketing

Marketing can be incredibly confusing. Most people don’t really know what it is, they just know it can be the answer to their business prayers.  But simply implementing marketing into your business won’t result in success. You need to first understand what marketing is, and then have a plan of action. So …

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What Is A Brand 2020?

What is a brand and should you be focused on building yours? In this article we unpack everything to do with branding your small business. Check it out.

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Top 3 Stupid Marketing Strategies SMEs Make

Much of the time we spend here is devoted to discussing strategies for rapid business growth through marketing. However, I’ve found it’s just as important to learn from mistakes as it is to follow good advice. In this article, I’ll outline three of the most common marketing blunders made by …

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Is Word Of Mouth Marketing Slowing Your Business Growth?

Whenever I speak to business owners, the topic of conversation invariably turns to marketing. When I ask how they market themselves, “word of mouth” almost always comes up as the primary or only form of marketing they rely on. This used to shock me but now I’ve come to expect it.  Whilst …

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The Money Is In The Marketing

Whether you’re selling freshly baked bread, accounting services or IT support, the way you market yourself will have a dramatic impact on the clients you attract and the amount that you can charge for your services. IT’S NOT ABOUT THE PRODUCT A commonly held belief is that “it’s all about …

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USE The Risk Reversal Strategy TO SKYROCKET SALES & DESTROY YOUR COMPETITORS

Risk reversal is a marketing strategy that all small businesses should implement today. Take the pressure out of a sale, and make your business the only logical choice. See for yourself.

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Target The Pain

So many business owners just don’t get marketing. They waste time and dollars on adverts that just aren’t going to engage their target audience. If you want to catch their attention, and grow your database of leads then you need to hone in on their problems. You want to target …

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How To Name Your Product, Service or Business

I’ve had “the naming discussion” with entrepreneurs many times. It usually goes like this – I’ll be asked for my opinion on a new name or several variations thereof for a new product, service or business venture. Then often follows an explanation of the name or names which are being …

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How To Get More Customers To Buy From You, More Easily Than You Ever Thought Possible (With “The Visible Target Technique”)

Three proven ways to get more customers to buy more often. The visible target technique is the most reliable and cost-effective way to market your business.

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What’s A Good Response Rate For Direct Mail?

I’m often asked questions like, “What’s a good response rate for direct mail?” or “What kind of open rate should I expect when doing email marketing?”. The expectation is that I’ll give a numerical answer. Something like, “expect a 2% response rate from direct mail” or “expect a 20% open …

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Can An Ordinary Business Be Innovative?

Peter Drucker is famously quoted as saying that the two basic functions of every business are marketing and innovation. The word innovation often conjures up thoughts of high tech startups in Silicon Valley, biotech companies or engineering firms. The question often arises – can an ordinary business, that sells ordinary …

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The Formula For Rapid Business Growth

Einstein’s famous definition of insanity, “doing the same thing over and over again and expecting different results”, is well known but rarely acted upon. At the start of every new year people talk about “resolutions” with the hope that as the last digit of the date increments that things will …

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Is Social Media Marketing A Waste Of Time?

Social media is a great way to reach your target audience, but you don’t own it. We take a look at the pros and cons of using social media marketing as your primary means of connecting with your prospects.

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How To Build A Marketing Infrastructure & Scale Rapidly

A marketing infrastructure constantly brings in new leads, follows them up, nurtures and converts them into raving fan customers. Building it takes time, but when done right, it makes you a lot of money.

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Becoming A Voice Of Value

We may feel the need to keep up with it all to be properly informed and up-to-date.

Certainly, there’s a satisfaction in feeling like you’re across everything. Yet enormous chunks of time are taken up by consuming content from various sources including books, blogs, videos, email lists, magazines, news outlets etc.

Information triage has become a vital skill.

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Marketing On Purpose

Most small business advertising loses money because it relies on chance. In this article we reveal how to bring purpose and profit to your marketing.

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Enter your email address below to join the 1-Page Marketing Plan (1PMP) community for free. You'll get updates about the book and exclusive additional content and training.