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Learn powerful and proven direct response marketing strategies that will help you grow your SMALL business fast.

How Smart Entrepreneurs Use Technology

My wife and I were recently dining at one of our favorite restaurants. The food there is great, the staff are courteous and helpful and …

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How To Get Things Done – Part 2

Our last article began a two-part series on how to get things done. In this article we conclude our “best of” list for high performance …

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How To Get Things Done – Part 1

It amazes me how some people just have a knack for getting things done – they have an amazing bias for action. While others are …

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How To Build Instant Rapport In Your Marketing

So many times when I meet business owners in person I find their personality is completely different from the personality displayed in their marketing. Truth …

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The Science Of Goal Management

There’s no end of articles, books and blogs on goal setting. It’s certainly a worthy topic and any entrepreneur worth their salt has spent a …

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Why Marketing Like A Large Company Will Kill Your Business

In this article I’m going to reveal the absolute biggest mistake made by small business owners when it comes to marketing. I can’t overemphasize how …

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How To Have An Unlimited Marketing Budget

When spending money on marketing one of the following three things will occur: Your marketing fails (i.e. you make less in profit than you spent …

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The Best Kept Secret Of The Rich – Leverage

My wife was recently subtly pointing out little things around the house that needed doing, as wives often do on Saturday afternoons when they sense …

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You Are Not Your Customer

I recently watched a movie (can’t remember the name) where the snooty head chef after reading one of the order tickets starts shouting at the …

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The End Of SEO As We Know It

I’ve always thought of Google as the all-knowing, omnipresent computer onboard the starship USS Enterprise from Star Trek. Ask it any question and it instantly …

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Using Technology To Fight The Small Business Trust Bias

Ask most people and they’ll tell you they despise dealing with large, dumb companies. Poor service, indifferent staff and out of touch management are hallmarks …

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Start With The End In Mind

Neil Armstrong once said, “You only have to solve two problems when going to the moon: first, how to get there; and second, how to …

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How To Get A Competitive Advantage

Around the year 1900 there were 100,000 horses in New York. London in 1900 had 11,000 cabs, all horse-powered. There were also several thousand buses, …

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Just Say No

Mama raised me to be helpful and obliging. As a kid that served me well. The pat on the head and warm praise of the …

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How To Charge High Prices For Your Products And Services

How do you charge high prices for your products and services while having your customers thank you for it? In short by being remarkable. When …

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Why Does Your Business Exist?

Many small businesses don’t have a reason to exist. Take away their name and logo from their website or other marketing material and you’d never …

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Give Them What They Want But Also What They Need

In our last article we talked about the essential elements of crafting a good offer. As discussed in that article, the first step in crafting …

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Why Crappy Offers Are Killing Your Marketing And How To Craft An Irresistible Offer

One of the main reasons marketing campaigns fail is because the offer is lazy and poorly thought out. It’s something crappy and unexciting like 10% …

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Uncover The Profits That Lie Hidden In Your Business

As business owners, we sometimes don’t see ourselves within the bigger picture of our customer’s buying behavior. We just see their interaction with us and …

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Clarifying Your Core Values

Every decision you make in your life and in your business is governed by your values. As business owners we sometimes forget that people buy …

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Enter your email address below to join the 1-Page Marketing Plan (1PMP) community for free. You'll get updates about the book and exclusive additional content and training.