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Learn powerful and proven direct response marketing strategies that will help you grow your business fast.

The Riches Are In the Niches

When I ask business owners who their target market is, many tend to respond with “everyone”. The translation is no one. In their zeal to …

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Why You Should Immediately Fire Problem Customers

Firing customers? That seems a very foreign concept to most business owners who are desperately trying to find new customers and new business. However not …

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What Is Emotional Direct Response Copywriting?

In our previous article on direct response marketing we touched on the fact that this type of marketing uses very different copywriting techniques. It uses …

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Products Make You Money, Systems Make You A Fortune

One of the major things I have always concentrated on in all my businesses is creating systems. After first reading Michael Gerber’s book – The …

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Get Out Of The Commodity Business By Developing A Unique Selling Proposition

You know you’re marketing your business as a commodity when prospects start the conversation by asking you about price. Positioning yourself as a commodity and …

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Where Are You Singing Now?

Recently I was listening to an interview with Denis Waitley. The interviewer asked him what advice he would give someone to turn their life around …

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Walk Away From The 97%

The 97% are expecting to get by doing as little as possible. They then wonder why they are in the situation they are in. Entrepreneurs …

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Crafting Your Elevator Pitch

The 30 seconds that follows the “what do you do?” question is one of the most commonly wasted marketing opportunities. The retort is almost always …

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Getting Unstuck

Are you a victim of the next shiny object syndrome? There are so many great opportunities out there these days, it’s easy to be swayed …

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Selling In 3 Easy Steps

Simplifying concepts and processes is an art form, one which pays huge dividends. By reducing or removing complexity you create clarity and focus. Almost no …

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How To Launch A New Product With A High Probability Of Success

As business owners, we want to have a very high probability of success when creating new products or services. Product creation is expensive and risky. …

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Can “Cloud Computing” Really Help Your Business?

You may have heard of the term “cloud computing” – usually along with claims that it is set to revolutionise the way businesses use technology. …

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The Two Questions On The Mind Of Your Prospect That Will Make Or Break The Sale

Many new businesses take the approach of expecting sales to happen by the mere fact that they exist. Some open a physical store, others open …

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The Most Dangerous Number

I’m here to warn you about the most dangerous number in your business. No this is not about numerology or some woo-woo nonsense like that. …

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Don’t Make This Fatal Sales Mistake

So I drop into my local BMW dealership/service center to check out an error message I’m getting on the car’s computer system. A few minutes …

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Time Is NOT Money

As an entrepreneur, sometimes it’s easy to get into the trap of focusing on making money rather than on delivering value. Making money and delivering …

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Eliminating The Bottleneck In Your Business – YOU

If you’re in business or planning to start a business then this might be some of the most important information you’ll ever read. In our …

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Why A Lack Of Systems Is Stunting Your Business Growth And Costing You A Fortune

In this article we’re going to have a look at business systems. This is by far the most overlooked aspect of running a successful business. …

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You’re Leaving Money On The Table – 3 Strategies To Get It Back

Setting price on your products or services is one of the weightiest decisions you’ll make in your business. It will touch every part of your …

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The Simple But Powerful Marketing Ninja Move You Should Immediately Implement In Your Business

After spending an evening with my parents-in-law (enough said), I was driving home, looking forward to a nice relaxing end to my Saturday night when …

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Enter your email address below to join the 1-Page Marketing Plan (1PMP) community for free. You'll get updates about the book and exclusive additional content and training.