Successwise

Featured

direct response marketing DEFINITION, KEY CHARACTERISTICS & EXAMPLES

To give small business owners a checklist for implementing direct response marketing.

Direct response marketing is a type of marketing strategy that compels a high-quality prospect to take immediate action and opt into the advertiser’s offer. It educates instead of selling. It costs very little to produce, and the results are measurable, making it ideal for small businesses. There are two major types of marketing strategies. They …

direct response marketing DEFINITION, KEY CHARACTERISTICS & EXAMPLES Read More »