THE BLOG

Here’s the simplest, most jargon-free, definition of marketing you’re ever likely to come across: If the circus is coming to town and you paint a …

There’s an enormous amount of confusion, especially among small businesses, as to what a brand is. A search on the Internet gives the following diverse …

Much of the time we spend here is devoted to discussing strategies for rapid business growth through marketing. However, I’ve found it’s just as important …

Whenever I speak to business owners, the topic of conversation invariably turns to marketing. When I ask how they market themselves, “word of mouth” almost …

Whether you’re selling freshly baked bread, accounting services or IT support, the way you market yourself will have a dramatic impact on the clients you …

It’s natural to always try and present your business in the most favorable light possible when marketing yourself. However, this often leads to one of …

You’ve got a splitting headache. You open your medicine cabinet and start rifling through your museum of half-used tablets, creams and vitamins only to realize …

I’ve had “the naming discussion” with entrepreneurs many times. It usually goes like this – I’ll be asked for my opinion on a new name …

I passed high school mathematics, not because I understood any of it, but because my uncle kindly tutored me long enough and often enough to …

I’m often asked questions like, “What’s a good response rate for direct mail?” or “What kind of open rate should I expect when doing email …