If you’re wondering why your business should be building marketing assets, chances are you spend a lot of time working in your business. But we want you to focus on working on your business. Here’s why.
A marketing plan is your business’s blueprint for success. It’s an operational plan for getting and retaining customers. It outlines the overarching marketing strategy and tactics that you’ll use to get your target market to know you, like you, and do business with you regularly.