THE BLOG
Learn powerful and proven direct response marketing strategies that will help you grow your business fast.
What Is Direct Response Marketing?
Direct response marketing is a type of marketing strategy that compels a high-quality prospect to take immediate action and opt into the advertiser’s offer. It …
How To Create A Lead Magnet That Converts In 6-STEPS
If you want to scale your customer database rapidly, you need to generate new leads. More leads equal more potential customers to market to more …
The Definition Of Marketing
Here’s the simplest, most jargon-free, definition of marketing you’re ever likely to come across: If the circus is coming to town and you paint a …
What Is A Brand?
There’s an enormous amount of confusion, especially among small businesses, as to what a brand is. A search on the Internet gives the following diverse …
Top 3 Stupid Marketing Strategies SMEs Make
Much of the time we spend here is devoted to discussing strategies for rapid business growth through marketing. However, I’ve found it’s just as important …
Is Word Of Mouth Marketing Slowing Your Business Growth?
Whenever I speak to business owners, the topic of conversation invariably turns to marketing. When I ask how they market themselves, “word of mouth” almost …
The Money Is In The Marketing
Whether you’re selling freshly baked bread, accounting services or IT support, the way you market yourself will have a dramatic impact on the clients you …
Skyrocket Your Sales And Destroy Your Competitors With “The Risk Reversal Strategy”
It’s natural to always try and present your business in the most favorable light possible when marketing yourself. However, this often leads to one of …
Target The Pain
You’ve got a splitting headache. You open your medicine cabinet and start rifling through your museum of half-used tablets, creams and vitamins only to realize …
How To Name Your Product, Service or Business
I’ve had “the naming discussion” with entrepreneurs many times. It usually goes like this – I’ll be asked for my opinion on a new name …