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Learn powerful and proven direct response marketing strategies that will help you grow your business fast.

The Definition Of Marketing

Here’s the simplest, most jargon-free, definition of marketing you’re ever likely to come across: If the circus is coming to town and you paint a …

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What Is A Brand?

There’s an enormous amount of confusion, especially among small businesses, as to what a brand is. A search on the Internet gives the following diverse …

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Stupid Marketing Strategies

Much of the time we spend here is devoted to discussing strategies for rapid business growth through marketing. However, I’ve found it’s just as important …

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Is Word Of Mouth Marketing Slowing Your Business Growth?

Whenever I speak to business owners, the topic of conversation invariably turns to marketing. When I ask how they market themselves, “word of mouth” almost …

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The Money Is In The Marketing

Whether you’re selling freshly baked bread, accounting services or IT support, the way you market yourself will have a dramatic impact on the clients you …

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Skyrocket Your Sales And Destroy Your Competitors With “The Risk Reversal Strategy”

It’s natural to always try and present your business in the most favorable light possible when marketing yourself. However, this often leads to one of …

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Target The Pain

You’ve got a splitting headache. You open your medicine cabinet and start rifling through your museum of half-used tablets, creams and vitamins only to realize …

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How To Name Your Product, Service or Business

I’ve had “the naming discussion” with entrepreneurs many times. It usually goes like this – I’ll be asked for my opinion on a new name …

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How To Get More Customers To Buy From You, More Easily Than You Ever Thought Possible (With “The Visible Target Technique”)

I passed high school mathematics, not because I understood any of it, but because my uncle kindly tutored me long enough and often enough to …

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What Is A Good Response Rate?

I’m often asked questions like, “What’s a good response rate for direct mail?” or “What kind of open rate should I expect when doing email …

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