THE BLOG

If email marketing delivers the best ROI, you need to learn how to craft a lead nurturing sequence that converts leads to customers. Here’s how:

If you want to scale your customer database rapidly, you need to generate new leads. But how do you acquire these leads? With a lead magnet of course. Here’s how to build one.

When it comes to marketing and advertising, copywriting is such an invaluable and essential skill. Unlike other forms of writing, copywriting is all about persuading …

Most startups struggle to successfully market their business because they rely on tactics and have no strategy. To help you, I explain what is the difference between a marketing strategy and tactics, and why you need both to creating winning campaigns that generate high-quality leads.

Productive teams get results and make you money. Implement these 11 time management strategies to improve processes, the quality of work delivered, and your team’s happiness.

Customers want personalized experiences. But how can you find this out? With market segmentation. We explain what it is, the four types of market segmentation and six ways it can give your business a competitive advantage. Check it out

It costs five times more to acquire a new customer than to win back one. So we’re sharing six email reactivation campaign examples that you can implement today. Try it for yourself.

SEO changes every month, making it hard to define a proper strategy. If you want to find out where SEO is going, and what will matter in search marketing in the next months read on.

What is a brand and should you be focused on building yours? In this article we unpack everything to do with branding your small business. Check it out.