THE BLOG

It costs five times more to acquire a new customer than to win back one. So we’re sharing six email reactivation campaign examples that you can implement today. Try it for yourself.

SEO changes every month, making it hard to define a proper strategy. If you want to find out where SEO is going, and what will matter in search marketing in the next months read on.

A marketing plan is your business’s blueprint for success. It’s an operational plan for getting and retaining customers. It outlines the overarching marketing strategy and tactics that you’ll use to get your target market to know you, like you, and do business with you regularly.

If you want to scale your customer database rapidly, you need to generate new leads. But how do you acquire these leads? With a lead magnet of course. Here’s how to build one.

Marketing can be incredibly confusing. Most people don’t really know what it is, they just know it can be the answer to their business prayers.  …

What is a brand and should you be focused on building yours? In this article we unpack everything to do with branding your small business. Check it out.

Much of the time we spend here is devoted to discussing strategies for rapid business growth through marketing. However, I’ve found it’s just as important …

Whenever I speak to business owners, the topic of conversation invariably turns to marketing. When I ask how they market themselves, “word of mouth” almost always comes …