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Successwise

Marketing blog for Small Business Owners

THE BLOG

Learn powerful and proven direct response marketing strategies that will help you grow your business fast.

How to Build a Business Process in 8 Steps

Do you really need a business process? As a startup, probably not. But as your organization grows and takes on bigger accounts or hires new …

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Marketing Plan 101: What Is A Marketing Plan? +5 Examples

A marketing plan is your business’s blueprint for success. It’s an operational plan for getting and retaining customers. It outlines the overarching marketing strategy and tactics that you’ll use to get your target market to know you, like you, and do business with you regularly.

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What Is Upselling? Plus Why It Boosts Revenue

Upselling is a sales technique that entices customers to upgrade to a more expensive product. While this does add dollars to your bottom line, the focus is to deliver a better experience.

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What Is A Click Through Rate? Plus How To Boost Your Email CTR

Email marketing is a two-way street. If you send an email, get your subscribers to hit reply and do the next step. Learn how to get your emails actioned effectively.

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How to write a blog post For Beginners (12 Simple steps)

Blog writing is an excellent opportunity to attract high-value leads to your website. We break down how to craft blogs that convert and rank on Google.

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How Market Segmentation Gives Your Business A Competitive Edge

Customers want personalized experiences. But how can you find this out? With market segmentation. We explain what it is, the four types of market segmentation and six ways it can give your business a competitive advantage. Check it out

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The Future of SEO

SEO changes every month, making it hard to define a proper strategy. If you want to find out where SEO is going, and what will matter in search marketing in the next months read on.

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Target audience definition

So many business owners struggle with defining their target audience. We show you exactly how to get inside your ideal customer’s minds and create targeted marketing.

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Pitching the media – Get It Right the First Time

Build your authority and gain free press for your small business by using these top media pitching techniques.

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How to write a press release: Follow these 10 rules

PR is a great way to get free press for your business. It also helps you to build your authority and grow your customer base. It all starts with a press release.

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