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Marketing blog for Small Business Owners


Learn powerful and proven direct response marketing strategies that will help you grow your business fast.

Marketing On Purpose

Most small business advertising loses money because it relies on chance. In this article we reveal how to bring purpose and profit to your marketing.

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What Is A Minimum Viable Product?

In this article we discuss what is a minimum viable product, what are the benefits of producing these products, and why your customers will thank you for it? Check it out.

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Should You Use Humor In Your Marketing?

Does humor in marketing work? Would it work for you or would it be better to focus on clarity? We unpack the questions you need to ask yourself before launching your clever marketing campaign.

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How To Build Instant Rapport In Your Marketing

So many times when I meet business owners in person I find their personality is completely different from the personality displayed in their marketing. Truth …

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Why Marketing Like A Large Company Will Kill Your Business

Marketing strategies change with scale. As a small business, mimicking big business marketing will only result in lost money and frustration. Here’s why.

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How To Have An Unlimited Marketing Budget

When spending money on marketing one of the following three things will occur: Your marketing fails (i.e. you make less in profit than you spent …

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You Are Not Your Customer

I recently watched a movie (can’t remember the name) where the snooty head chef after reading one of the order tickets starts shouting at the …

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The End Of SEO As We Know It

I’ve always thought of Google as the all-knowing, omnipresent computer onboard the starship USS Enterprise from Star Trek. Ask it any question and it instantly …

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How To Charge High Prices For Your Products And Services

How do you charge high prices for your products and services while having your customers thank you for it? In short by being remarkable. When …

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Why Does Your Business Exist?

Many small businesses don’t have a reason to exist. Take away their name and logo from their website or other marketing material and you’d never …

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