THE BLOG

Learn powerful and proven direct response marketing strategies that will help you grow your business fast.

Marketing Positioning – How Not to Position Your Business As a Commodity

If you’re new to marketing, you might be wondering why you don’t want to position your business as a commodity? Whether you’re selling freshly baked

USE The Risk Reversal Strategy TO SKYROCKET SALES & DESTROY YOUR COMPETITORS

Risk reversal is a marketing strategy that all small businesses should implement today. Take the pressure out of a sale, and make your business the

Can An Ordinary Business Be Innovative?

Peter Drucker is famously quoted as saying that the two basic functions of every business are marketing and innovation. The word innovation often conjures up

The Formula For Rapid Business Growth

Einstein’s famous definition of insanity, “doing the same thing over and over again and expecting different results”, is well known but rarely acted upon. At

Becoming A Voice Of Value

We may feel the need to keep up with it all to be properly informed and up-to-date. Certainly, there’s a satisfaction in feeling like you’re

What Is A Minimum Viable Product?

In this article we discuss what is a minimum viable product, what are the benefits of producing these products, and why your customers will thank

How To Get Things Done – Part 2

Our last article began a two-part series on how to get things done. In this article we conclude our “best of” list for high performance

How To Get Things Done – Part 1

It amazes me how some people just have a knack for getting things done – they have an amazing bias for action. While others are

The Science Of Goal Management

There’s no end of articles, books and blogs on goal setting. It’s certainly a worthy topic and any entrepreneur worth their salt has spent a

The Best Kept Secret Of The Rich – Leverage

My wife was recently subtly pointing out little things around the house that needed doing, as wives often do on Saturday afternoons when they sense