A marketing infrastructure constantly brings in new leads, follows them up, nurtures and converts them into raving fan customers. Building it takes time, but when done right, it makes you a lot of money.
What is a bottleneck? It’s the backlog in your business. The reason why nothing gets done. Usually, it’s the owner who causes this problem. You want to be in control of everything, but you simply don’t have the time to get to it all. That’s why you need business systems.