The 1PMP Implementation Roadmap
Strategy
- A deep dive into your business
- Your 1PMP Strategy Laid Out
Gap Analysis
- Team Review
- Who is going to implement marketing?
- Hiring A Marketing Coordinator
- Tools
- SOP Strategy
- Quarterly Rocks
Foundations
- Identify Your Ideal Customer
- Architect Your Customer Journey
- Craft Your Message & Irresistible Offer
- Create your Ascension Strategy
- Quick Win - Social Proof Collection Systems
Infrastructure
- Conversion Optimised Website (UI/UX)
- Implement your CRM and tech tools
Sales Conversion
- Build Your Sales Funnel
- Quick Win - 9-Word Email Sequence
- Craft Sales Sequence
- Optimize Website to Build Trust and Authority
- Engineer your Sales Pipeline
Lead Capture
- Craft Your Lead Magnet
- Craft Welcome Sequence
- Engineer your Opt-in Page and Thank You Page
- Quick Win - Install Lead Capture on the Website
Lead Nurture
- Develop Your Entry Point Offers
- Quick Win -Craft Your Super Signature
- Map out Your Content Strategy & Calendar
Lead Generation
- Paid Media Strategies
- Cold Outreach Strategies
- Offline Strategies
- Measure Your Metrics
Increase LTV
- Develop Upsell & Cross-sell Offers
- Install Reactivation Campaign
- Implement Retention & Referral Strategies
- Develop Seasonal Campaigns