Successwise

branding

What Is A Brand?

There’s an enormous amount of confusion, especially among small businesses, as to what a brand is. A search on the Internet gives the following diverse range of answers: “It is the emotional and psychological relationship you have with your customers” “A type of product manufactured by a particular company under a particular name” “The name, …

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How To Get More Customers To Buy From You, More Easily Than You Ever Thought Possible (With “The Visible Target Technique”)

I passed high school mathematics, not because I understood any of it, but because my uncle kindly tutored me long enough and often enough to help me pass the final exam. Uncle Abe had a frequently used catch phrase to indicate there was a better way of doing something, “You’re not wrong but that doesn’t …

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Marketing On Purpose

I spend a lot of time each week looking through various local and national newspapers – not for articles but for advertisements. Having done this for several years, with very few exceptions, I’m absolutely amazed at how boring, similar and useless most advertising is. The waste going on is staggering. Wasted money and wasted opportunity. …

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Why Marketing Like A Large Company Will Kill Your Business

In this article I’m going to reveal the absolute biggest mistake made by small business owners when it comes to marketing. I can’t overemphasize how widespread this problem is and it’s at the heart of why most small business marketing fails. If you’re a small business owner, you’ve no doubt given some thought to marketing …

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Using Technology To Fight The Small Business Trust Bias

Ask most people and they’ll tell you they despise dealing with large, dumb companies. Poor service, indifferent staff and out of touch management are hallmarks of large companies. Yet for some reason we keep dealing with them despite knowing that there are probably much better options out there. One of the biggest reasons behind this …

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