Direct response is a type of marketing strategy that compels high-quality prospects to take immediate action. This opt in method is perfect for SMEs.
What is a brand and should you be focused on building yours? In this article we unpack everything to do with branding your small business. Check it out.
Much of the time we spend here is devoted to discussing strategies for rapid business growth through marketing. However, I’ve found it’s just as important to learn from mistakes as it is to follow good advice. In this article, I’ll outline three of the most common marketing blunders made by small and medium-sized businesses. These …
I’ve had “the naming discussion” with entrepreneurs many times. It usually goes like this – I’ll be asked for my opinion on a new name or several variations thereof for a new product, service or business venture. Then often follows an explanation of the name or names which are being considered. DO YOU WANT TO …
Three proven ways to get more customers to buy more often. The visible target technique is the most reliable and cost-effective way to market your business.
I’m often asked questions like, “What’s a good response rate for direct mail?” or “What kind of open rate should I expect when doing email marketing?”. The expectation is that I’ll give a numerical answer. Something like, “expect a 2% response rate from direct mail” or “expect a 20% open rate for email”. Usually, these …
Social media is a great way to reach your target audience, but you don’t own it. We take a look at the pros and cons of using social media marketing as your primary means of connecting with your prospects.
Most small business advertising loses money because it relies on chance. In this article we reveal how to bring purpose and profit to your marketing.
Does humor in marketing work? Would it work for you or would it be better to focus on clarity? We unpack the questions you need to ask yourself before launching your clever marketing campaign.
Marketing strategies change with scale. As a small business, mimicking big business marketing will only result in lost money and frustration. Here’s why.