Successwise

business

What Is A Brand?

There’s an enormous amount of confusion, especially among small businesses, as to what a brand is. A search on the Internet gives the following diverse range of answers: “It is the emotional and psychological relationship you have with your customers” “A type of product manufactured by a particular company under a particular name” “The name, …

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Skyrocket Your Sales And Destroy Your Competitors With “The Risk Reversal Strategy”

It’s natural to always try and present your business in the most favorable light possible when marketing yourself. However, this often leads to one of the most common marketing blunders – discussing only the positive aspects of doing business with you. Avoiding the elephant in the room – the risks associated with buying from you, …

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Target The Pain

You’ve got a splitting headache. You open your medicine cabinet and start rifling through your museum of half-used tablets, creams and vitamins only to realize you’re totally out of pain relief medication. So you rush down to your local pharmacy in the hope of getting the tablet that’s going to give you the relief you …

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How To Get More Customers To Buy From You, More Easily Than You Ever Thought Possible (With “The Visible Target Technique”)

I passed high school mathematics, not because I understood any of it, but because my uncle kindly tutored me long enough and often enough to help me pass the final exam. Uncle Abe had a frequently used catch phrase to indicate there was a better way of doing something, “You’re not wrong but that doesn’t …

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