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What is direct response marketing, why it works for small businesses, how to implement it and make money fast?

To give small business owners a checklist for implementing direct response marketing.

There are two major types of marketing strategies. They are branding (or mass marketing) and direct response marketing. Only one of these strategies delivers a consistent return on invest for small businesses. WHAT IS BRANDING? Branding is a type of advertising. It aims to remind customers and prospects of your brand as well as the …

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Skyrocket Your Sales And Destroy Your Competitors With “The Risk Reversal Strategy”

It’s natural to always try and present your business in the most favorable light possible when marketing yourself. However, this often leads to one of the most common marketing blunders – discussing only the positive aspects of doing business with you. Avoiding the elephant in the room – the risks associated with buying from you, …

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Target The Pain

You’ve got a splitting headache. You open your medicine cabinet and start rifling through your museum of half-used tablets, creams and vitamins only to realize you’re totally out of pain relief medication. So you rush down to your local pharmacy in the hope of getting the tablet that’s going to give you the relief you …

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Marketing On Purpose

I spend a lot of time each week looking through various local and national newspapers – not for articles but for advertisements. Having done this for several years, with very few exceptions, I’m absolutely amazed at how boring, similar and useless most advertising is. The waste going on is staggering. Wasted money and wasted opportunity. …

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You Are Not Your Customer

I recently watched a movie (can’t remember the name) where the snooty head chef after reading one of the order tickets starts shouting at the waiting staff “NO MODIFICATIONS, NO SUBSTITUTIONS!”. Chef felt indignant that the unwashed masses were ruining his dishes which he considered perfect works of art. A famous chef may indeed have …

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