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innovation

Can An Ordinary Business Be Innovative?

Peter Drucker is famously quoted as saying that the two basic functions of every business are marketing and innovation. The word innovation often conjures up thoughts of high tech startups in Silicon Valley, biotech companies or engineering firms. The question often arises – can an ordinary business, that sells ordinary products be innovative? The answer …

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How To Charge High Prices For Your Products And Services

How do you charge high prices for your products and services while having your customers thank you for it? In short by being remarkable. When given this answer, the first thing many business owners do is mutter under their breath something like, “easier said than done”. Perhaps it’s because being remarkable evokes visions of being …

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