Successwise

innovation

Skyrocket Your Sales And Destroy Your Competitors With “The Risk Reversal Strategy”

It’s natural to always try and present your business in the most favorable light possible when marketing yourself. However, this often leads to one of the most common marketing blunders – discussing only the positive aspects of doing business with you. Avoiding the elephant in the room – the risks associated with buying from you, …

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Can An Ordinary Business Be Innovative?

Peter Drucker is famously quoted as saying that the two basic functions of every business are marketing and innovation. The word innovation often conjures up thoughts of high tech startups in Silicon Valley, biotech companies or engineering firms. The question often arises – can an ordinary business, that sells ordinary products be innovative? The answer …

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Why Marketing Like A Large Company Will Kill Your Business

In this article I’m going to reveal the absolute biggest mistake made by small business owners when it comes to marketing. I can’t overemphasize how widespread this problem is and it’s at the heart of why most small business marketing fails. If you’re a small business owner, you’ve no doubt given some thought to marketing …

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You Are Not Your Customer

I recently watched a movie (can’t remember the name) where the snooty head chef after reading one of the order tickets starts shouting at the waiting staff “NO MODIFICATIONS, NO SUBSTITUTIONS!”. Chef felt indignant that the unwashed masses were ruining his dishes which he considered perfect works of art. A famous chef may indeed have …

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How To Charge High Prices For Your Products And Services

How do you charge high prices for your products and services while having your customers thank you for it? In short by being remarkable. When given this answer, the first thing many business owners do is mutter under their breath something like, “easier said than done”. Perhaps it’s because being remarkable evokes visions of being …

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