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The Definition Of Marketing

Marketing can be incredibly confusing. Most people don’t really know what it is, they just know it can be the answer to their business prayers. 

But simply implementing marketing into your business won’t result in success. You need to first understand what marketing is, and then have a plan of action.

So let’s start with what marketing is. And this is the simplest, most jargon-free, definition of marketing you’re ever likely to come across:


If the circus is coming to town and you paint a sign saying ‘Circus Coming to the Showground Saturday’, that’s advertising.

If you put the sign on the back of an elephant and walk it into town, that’s promotion.

If the elephant walks through the mayor’s flower bed and the local newspaper writes a story about it, that’s publicity.

And if you get the mayor to laugh about it, that’s public relations.

If the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that’s sales.

And if you planned the whole thing, that’s marketing.

Other Marketing Definitions

Marketing is a series of activities and processes that a business or brand takes to promote their product or services to their ideal customer. These are the people most likely to buy what they’re selling.

Marketing encompasses research, strategy, advertising, social media engagement, and selling. 

The point is to educate, inform, and move a prospect closer to a sale. 

Why Your Business Needs Marketing?

It’s simple, really. If someone has never bought from you, how do they find out about your product or service? 

Unless you’ve got a robust referral system in place they’re unlikely to have heard about your business.

And they’re most likely not going to buy from you.

So, if you want people to take a closer look at your business, and spend their precious dollars, you need marketing. 

It’s what you do to attract your ideal customer

Now you need a strategy to get them to like you and do business with you. We’ve got the perfect solution. You need direct response marketing. Click the link below for more information.

If you enjoyed this article, you may also enjoy our article on How to Create a Lead Magnet that Converts in 6-Steps. As a small business owner, it’s the smarter way to attract high-quality leads and you can automate much of it. 


Then you need to market it. But not just any marketing will do. In my new 1-Page Marketing Plan Course I show you the exact techniques I've used to start, grow, and exit several multi-million dollar businesses, so you can too.

29 thoughts on “The Definition Of Marketing”

  1. Alan, Love the approaches you take. First self motivation. Your articles are straight forward and hit home. Second and most important your “THE 1 ONE PAGE MARKETING PLAN”. Simple yet straight forward ideas that get you where you want to be in the least amount of time. I was struggling with my website BIGTIME for a long time! Now, just putting the finishing touches (photography-wise) on it. Reduced copy to say just what has to be said and added landing pages to announce each facet of my business (custom manufacturing and engineering). You’ve provided the earthly inspiration. Now I pray!

  2. I loved this! I think it clearly articulates the various aspects of marketing in a very simple way for non-marketing people to understand.

  3. I have the book – where are the templates on this website? It would be great if you had a “search” tool.

    1. Voila! C’est tout! Best definition ever. It sticks.
      No PHD required. Refreshing to be able to read a definition without reaching for the dictionary or worse – having to use Google.

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