Do you ever wonder whether you need a little help from a business coach? You might be surprised by the benefits of business coaching.
Entrepreneurship can be a lonely journey. Initially, you spend every waking hour working on your business. And it can feel like you’re stuck on a desert island.
Who do you turn to for guidance?
Sure, there are millions of online articles, videos, and other resources on how to build and grow a business. But what if your business is unique and a one-size-fits-all solution won’t work?
This is where business coaching comes in. (Check out my definitive guide to building your coaching business)
Business coaching has become a common and essential practice for entrepreneurs and CEOs wanting to level up their companies. But so many entrepreneurs don’t understand the benefits or how it works.
I’m going to cover the benefits of business coaching for you, and how a coach can help you reach your entrepreneurial dreams.
What is a business coach?
A business coach is an expert entrepreneur or executive who knows how to start and grow successful businesses and is willing to train and mentor you.
For example, you’ve been running your business for roughly three years now, but you’ve seen little to no growth in your profitability. Instead of rambling or making impulsive decisions on your own, you can work with a business coach to teach you what to do and how to upscale your business.
Why you need a business coach?
You need to hire a coach because growing a business is tough. You’re going to make a ton of costly mistakes and coaching can help you to shortcut your path to success. They’ll give advice specifically tailored to your industry.
So a good coach will focus on your strengths, hone your skills, deliver a few business truths you might not want to hear, and guide your company to financial success.
Let’s unpack the eight ways a business coach can help you to level up your company.
8 Benefits of executive coaching for business
1. Fulfills vision and goals
What are your visions and goals? A lot of my clients will throw out airy-fairy goals. Now I like a challenge, but I’m also a realist. It’s important to look at historical data and set realistic goals.
A business coach can help you achieve them. More importantly, they make sure your goals are realistic and on point.
And here’s a quick tip: Create long-term goals that won’t only benefit your business, but your entrepreneurial life too.
So aside from reaching your target ROI or revenue in a year, coaching can help you to achieve the life you want.
You can freely tell your coach about your other goals. Do you want more free time? Travel? The opportunity to pursue other passions? Try a different line of business?
A business coach will come up with a plan to make these things possible without compromising your business’s success.
2. Helps you gain perspective
As a coach, I don’t make the decisions or produce the results.
I’m here to learn the ins and outs of your business so I can provide insights and guidance on every step or move you make. A good coach will help you to identify key challenges, make smarter decisions, focus on money-making projects, and develop strategies that take your business to the next level.
So, coaches create an impact by redirecting your perspective on the right path. They change the way you think and act for the better, and this usually provides great results.
3. Outlines a clear roadmap
Having a coach is not the same as asking a friend for guidance. While friends and family mean well, unless they’ve built a successful and profitable business, they don’t understand what you’re going through. And they never will.
So, they might suggest you try a bunch of random tactics, but they can’t guarantee results.
On the other hand, business coaching comes with a plan—a clear roadmap—that you can follow and implement to grow your organization. Remember, your coach has probably built several companies in your industry. They’ve been where you are. They’ve made mistakes and learned vital lessons.
You’re reaping the benefits of this knowledge, so make the most of it.
4. Improves skills
No matter how long you’ve been in business, you’re always learning. It’s vital to your development and your company’s success.
Good business coaches don’t spoon-feed. We’re here to help you improve your skills.
So first, a business coach will identify how you work, learn, and relate to others. Then here’s where your work comes in. You need to identify:
- What areas do you have to improve?
- Do you have problems with communication?
- Project management?
- Handling a team?
A coach will be there to guide, instruct, and offer encouragement and direction as needed, but you’ll get the freedom and autonomy to make progress and meet your goals.
5. Boosts confidence
As an entrepreneur, you’ve probably gone through a lot in your personal and business life. And your confidence can take a knock. But no matter what happens, don’t let these negativities and fears get the best of you.
Business coaching offers an invaluable space for personal development and support.
Whether you’re just starting your business or you’re a seasoned business owner, coaching provides support and encourages you to work things out on your own. With time, you’ll learn to trust yourself to lead with confidence and tackle challenges.
6. Improves performance and profitability
Leadership affects employee performance. And unfortunately, a demotivated team is more likely to produce substandard work which can affect client retention and eventually profitability.
So if you’re struggling to manage and communicate effectively with your managers and employees this could impact their performance and output.
To be an effective leader you must understand your strengths, weaknesses, and what motivates you. Coaching is pivotal to self-development.
Business coaches offer insights for management and leadership advice. They can help you find the leadership style that works for you.
Employees who work under great leaders tend to be more satisfied, productive, and connected to their organization. In return, this has a ripple effect that reaches your business’s end goal.
7. Improves leadership
Some of today’s most successful business owners once worked with a business coach. For example, Eric Schmidt, the former CEO of Google hired a coach recommended by a board member despite his company growing. Steve Jobs and Bill Gates also invested in coaching.
Why? Because they recognized that the best investment you can make is investing in yourself. One-on-one or group coaching will help you clarify your goals, build a winning strategy, and implement an action plan that will likely increase your revenue.
8. Holds you accountable
Accountability is massively vital to the success of your small business. The objective of business coaching is to take you from point A to point B.
Having worked with clients as a coach, and been mentored by other coaches, I know you’ll only benefit from coaching if you pay for it. The thing about investing money is you want to get a return.
And you’re wasting your dollars if you’re not implementing the growth strategies your coach advises. So not only will a good coach challenge you to think broader, try new ideas, and take risks, but they’ll also hold you accountable.
Work with a Business Coach
To be clear, this is a two-way street. You’ll reap the benefits of business coaching when you invest time and effort in the relationship.
And just like every relationship, it’s a matter of compatibility. Unlike other marketers or coaches, I don’t teach businesses to run a major marketing campaign that could earn millions.
You’ll find a lot of coaches out there are just to-do list nannies.
I take a different approach. I help build your internal marketing capabilities and scale your small business rapidly. If there are gaps in your strategy, or if you’re struggling to build a high-performance marketing team alone, my one-on-one coaching program will identify and provide solutions to these challenges. The rest is up to you.
When I coach, I lead the conversation. And this conversation is based on a structured program that takes you through a defined process.
Build the lifestyle business you’ve been dreaming about. Sign up for business growth, greater freedom, and profitability. Learn more about my 1:1 coaching program here.
Are you thinking about starting a coaching business? Wouldn’t it be cool if you had a roadmap you could follow instead of making it up as you go?
So, to help you get started I’ve written a handy guide on how to start your coaching business and scale revenue. Check it out now, just click the link.
Become A Certified Business Coach
Do you want to become a business coach?
Here’s a recap of why my 12-week intensive CERTIFICATION program is the rocket fuel to your business.
- I share everything you need to structure, price, market, sell, and manage a six or 7-figure consultancy. How do I know it works? Because I used this same methodology to build and scale Successwise.
- You’ll walk away with a framework for teaching your clients The 1-Page Marketing Plan and showing them how to implement each section.
- You can look forward to personalized help and support every step of the way. We’ll explain how to get past the most common roadblocks clients face and the mistakes you need to look out for. This isn’t information you’ll find online or on YouTube.
- You’ll get access to all of my templates and strategies for marketing, sales, onboarding, client management, and maximizing client retention.
- You’ll have exclusive licensing to use all of my teaching materials in your business, including The 1-Page Marketing Plan book in your company’s branding.
If you’d like to become a certified business coach, join my Certification program now.