Being your own boss seems like heaven on earth. You can reply to your emails in the morning with your PJs on. Create your own schedule. Take a day off anytime you want.
No more long commutes, micromanaging bosses, and everything about the corporate world.
But on the flip side, working on your own can be really stressful. Not only do you need to juggle a lot of tasks, but you also need to motivate yourself daily.
Not sure if you should build your team or not?
I have three major reasons why you should leave the role as a solopreneur and hire more people to your team.
- Be Consistent
Marketing is a process, not an event. It doesn’t happen in a day where you launch with a big splash or spend a ton of money on ads. This is why consistency is the key. And this doesn’t mean that all marketing activities (like building out your marketing plan) are supposed to be on your plate.
In the real world, business is a team sport. It’s not something you have to do on your own.
As opposed to being a solopreneur, you actually need three types of people in your business.
So this is the “ideas person” or the visionary who is always working to come up with great ideas to solve a problem or bridge a gap in the market. They’re also willing to take risks for a profit.
If you’re a business owner, this is probably the category where you belong.
You’ve obviously got the entrepreneur, which is likely you as a business owner, and you’ve got someone that can deliver what you want. So now you need somebody to manage your marketing.
So a manager comes in every day to make sure that things are getting done, work gets delivered, and the vision is on track.
It’s typical for the solopreneur to become either the entrepreneur or the specialist, or both, but rarely the manager. And you need to have three roles in your organization. Remember, consistency beats creative genius every time.
- Focus On Your Speciality
A lot of business owners try to fit a square peg in a round hole. I’ll give you an example.
Perhaps you’ve spent countless hours trying to write, design, and run your Facebook ads, monitor your KPIs, and fill out financial spreadsheets all at once. But these are things you don’t enjoy doing.
Essentially, you’re trying to fit a square peg into a round hole.
So instead of trying to be a jack-of-all-trades, think about what your strengths are in the business. Then, focus on them. More importantly, hire somebody who can take over the tasks you can’t do or don’t like doing.
- Upscale Your Business
I started as a solopreneur. But after a couple of years of fielding contractors’ and client questions, I realized that if I wanted to scale rapidly I needed help. So I hired and trained my internal team, and it was one of the best decisions I’ve ever made.
Having a good team will skyrocket your business. Your team can be your eyes, ears and nose in the industry—they can help you uncover great opportunities and create new ones.
Propel Your Business Growth
Think about elite sports persons. They’ve got a dedicated nutritionist, fitness coach, physiotherapist, tactical coach, doctor, manager, PR rep, whatever. It takes a team of specialists to keep them at the top of their game. They may have talent, but without the right people to harness that talent, they’d never reach their full potential.
And this also applies to business owners. It takes more than one person to grow a business. Stop trying to do everything yourself. When it comes to marketing, it’s important that things are consistent, and there are designated roles for every responsibility.
So the takeaway here: Hire more people to your team. You need them to amplify your efforts. And later on, you’ll see exponential business growth.